Samsung sure is. Check out their latest effort below. When I first tweeted about it yesterday it was less than 200, 000 views and now it is closing in on 1.2 million.
What does sheep have to do with LED TVs? Will it work? I am not exactly sure and we will watch it to see what it does and if it makes ‘the case study parade’.
Either way it is truly entertaining and in my opinion, this is good use of social media marketing. They are seeding clever and entertaining content.
The Brand value? Well I mentioned Samsung didn’t I.
Enjoy the clip.
2 weeks and we are up to 5 Million Views (on YouTube alone) – I’d say that is viral.