The beer has been mopped up and the flags have been pinned back to the wall. The 2010 Olympic Games have concluded and as we wait for the Paralympic Games to begin, there’s time to reflect on the mark left by the festivities. One brand that has done an incredible job of leaving an impression is Slovenia Tourism. The small country made a big impression with Slovenia House in Whistler’s Westin Resort and Spa. Despite being hidden from the hustle and bustle of the main thoroughfare, Slovenia used great marketing material, a welcoming atmosphere and an authentically Slovenian staff to bring its country to the people.
Slovenia’s marketing slogan (I Feel SLOVEnia) is strong, and for a country with few English speakers, it does an incredible job of speaking to that market. When you entered Slovenia House, a native Slovenian greeted you at the door with a glass of Slovenian wine (of which I was unaware existed) and offered to give you a guided tour of the house. Throughout the tour, I was introduced to the treasures of Slovenia through huge wall displays, a custom magazine publication and the knowledgable guide. I have to admit to being pretty ignorant about the country (huge mountains, scenic vineyards, bustling metropolis’) and the House was the perfect tool to open my eyes.
Whereas many of the other national houses were rumoured to be thinly-disguised liquor blowout emporiums with little to no cultural significance, Slovenia House was a hospitable and friendly voyage through the country’s culture and heritage – exactly the purpose it was intended for. – MB
Thanks to Lucija Jager at Slovenia Tourism for providing imagery.
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