A year after launching the Telluride website, Origin is pleased to have sent current client and Godfather of Freesking Mike Douglas to the famous Telluride Film Festival with a brand new site of his own. SwitchbackEntertainment.com is now live.
Mike was looking for a web presence to showcase the film and media production business behind the hugely-popular Salomon Freeski TV and other film production projects Switchback Entertainment has worked on.
I went to Origin looking for a website and came back with a new business platform. Smart, professional, and fun — I’ll definitely be working with Origin again.” Mike Douglas, Switchback Entertainment/Salomon Freeski TV
Knowing Mike’s aversion to boasting about himself, Origin proposed a simple site structure without reams of text and featuring dynamic integration of Social Media. Mike already had a devout Twitter and Facebook following so we employed those channels as mechanisms to keep the site updated with fresh content. Only needing to post news, updates and links in those places allows Mike and his team to spend their valuable time creating compelling content for their film and photo projects instead of managing the Switchback website.
Again, keeping things simple, Origin integrated Vimeo and Flickr to manage the multimedia showcase of Switchback’s work. At Origin we have a simple philosophy around using Social Media and 3rd party applications and platforms – you’ve got to do it. Mike and his team can now easily update the photo and video content on his site using the familiar and intuitive interfaces of Vimeo and Flickr (complete with documentation and support). This saves the overhead of developing a custom back-end to manage content on their site.
The importance of the social aspect of the Switchback Entertainment site was highlighted in the feedback received on Mike’s Facebook site the day the site launched. A fan commented on some functionality concerns and the site’s lack of description. We agreed with the user’s assessment and quickly went about making site changes to make the experience better.
Down the road, we have more ideas to expand the Switchback team’s ability to add more content to the site utilizing additional Social Media applications.
Stay tuned…
