Every year as snow season approaches the Origin Whistler offices begin to buzz with anticipation, and as the snowline crept down towards the village this November that anticipation was bubbling over. Together with Whistler Blackcomb and Switchback Entertainment we had been putting the final touches on a project to embed the godfather of Freesking, Mike Douglas, in Whistlers patrol shack high atop Whistler Peak to document the days leading up to the season’s first chair. As Mike and the talented Switchback crew headed up the Mountain, mother nature pitched in and delivered a series of record setting storms that gave us a week’s worth of webisode content that quickly had us realizing we had a winner.
6 months & over 200,000 views later there are some voices out there who seem to agree. We’re excited to see Ski Area Management Magazine recognizing the project as the Coolest Use of Video in their 2012 Annual Ad Review.
To see how things unfolded over those 6 days and nights check out Embedded Whistler.
A big thanks from Origin goes out to Whistler Blackcomb, Mike Douglas, Jeff Thomas and Blair Richmond over at Switchback. ‘Till next season!