Here at Origin, we belong to the Church of Story.
(Press play now, for requisite soundtrack >>)
But seriously, we were stoked to read Slopefillers’ recent post about the Wonder campaign we developed for Whistler Blackcomb for Winter 2012.13, which is just beginning to saturate the snow-starved air-waves with the screening of Episode 1 of the Wonder Reels.
The seven part series will showcase some of things that make Whistler Blackcomb unique, in an attempt to answer the question, Wonder: is it a place or a state of mind?
Are there places on the planet where wonder concentrates? Where it gathers, amasses, pools, comes in the night by the dumpload to bury yesterday’s tracks? Or is it just a state of mind, a way of looking, a filter through which you see the world, wherever you may be?
Weigh the evidence (snow, engineering genius, multi-generational cliff-hucking legends, terrain that keeps said legends coming back, did we mention snow?, terrain parks and terrain) and come to your own conclusion.
Shot by Switchback Entertainment (with whom we collaborated so successfully with on Embedded) and Sherpas Cinema, two of the industry’s leading (and most soulful) production houses, the Wonder Reels is supported by an interactive map that invites people to go find it for themselves.
But at its heart, it’s a series of stories about a place that gives us goosebumps.
I think Whistler made another series because they see their resort differently than most. They have been able to look past the ingrained ideas they have in their heads from living in a resort town and seeing the mountains every day, and been able to see the unique stories that their resort holds.
Snow is fascinating in the way it forms, falls, melts, and is made by snowguns. That’s a story. They have unique features on their mountain like a “Pass” and a massive tram/gondola between two peaks. Those are stories.
There are so many stories inside of every resort. Whistler is finding them and taking the time to make sure they don’t go to waste. ~ Gregg Blanchard, Slopefillers
Check it out. But be warned. It will have you in the garage waxing your skis in no time.