Over 17 days at the Games, the Salomon Freeski Lounge serves up millions of impressions.
Salomon brings freeskiing to Whistler 2010! To bring the brand to life during the 17-day event in Whistler, Salomon transformed part of its Whistler store into The Freeski Lounge. Located in the Pan Pacific hotel, the lounge serves as a [...]
Posts under ‘Arts + Culture’
Salomon Brings Freeskiing to the Games in Whistler.
Origin Introduces Newest Web Team Member / Origin présente le nouveau membre Web
Origin is proud to announce the newest addition to our stable of digital architects, Sebastien Lamy. Sebastien is a web developer and avid snowboarder, who has come to us from France where he earned his Masters Degree creating and developing web content and gained years of valuable agency experience. Sebastien has led the development of [...]
Lending our Hand to Protect our Winters – An interview with Chris Steinkamp / Donner un coup de main pour protéger nos hivers.
Protect our Winters is a U.S.-based organization with members from around the world who all believe in two things—winter sports, and fighting climate change. Origin believes in the same causes and worked with P.O.W. on a recent ad campaign. With an objective to gain more members, Origin asked skiers and snowboarders to lend their hand [...]
TJ Schiller and Bobby Brown redefine Big Air at the 2010 X-Games
While the rest of the ski industry nursed sore feet and hangovers of gigantic proportions at SIA in Denver, two skiers were changing history at the X-Games in Aspen. Canadian TJ Schiller and young Salomon-sponsored Bobby Brown completely changed the game of big air freeskiing with an amazing performance. While Schiller’s first ever dub 1620 [...]
Sweetgrass Productions Makes us Drool – Signatures Trailer
I don’t want to muck up the profound beauty of this film segment with any stupid commentary. Just watch, enjoy and remember that this is the reason we all live in ski towns. Amazing. Thank you Sweetgrass Productions. – Mike Berard
Arts and Culture – The Anthony Boronowski Interview / Arts et culture – L’entrevue avec Anthony Boronowski
Professional skier Anthony Boronowski is known for his unique, smooth-as-silk style on the hill and his unique perspective on life off the mountain. Our copywriter, Mike Berard, managed to lure Boronowski away from the over 500 centimetres of November snowfall to discuss Whistler, the arts and making fresh tracks in the ski industry.
Mike Berard: [...]
Shaking Hands with the Vancouver Film School – Social Media Strategy in Action
Last Wednesday, the Marketing Association of BC presented Last Chance to Catch the Worm: The Strategy of Engagement in Social Marketing, a presentation by Stephen Webster, Director of Marketing at the Vancouver Film School. The session used the VFS social media strategy as a case study and highlighted a contest they created titled What Matters [...]
Whistler's World Ski and Snowboard Festival Filmmaker Showdown
The Staff: A Ski Bum Musical – 2009 Telus 72 Hour Filmmaker Showdown WINNER from Patrick Henry on Vimeo.
A musical about living in staff housing in the beautiful Whistler, British Columbia.
This film was made for the 2009 Telus World Ski & Snowboard Festival 72 Hour Filmmaker Showdown.
WINNER BEST OF SHOW 2009
Directed & Written by Jonny [...]
Social Media: What is facebook used for?
As the universe struggles to figure out what to do with all these social media platforms as well as how to monetize and market with them, it is best to get an understanding of the real reason why they were developed:
