Back in 2006, we saw bamboo make some inroads in outdoor gear manufacturing, as an alternative layer in ski and snowboard construction. Then, it became the buzzworthy fibre for outdoor apparel… although most technical brands soon opted for Tencel, instead. More recently, we’re seeing a revival in the 100 year old tradition of using bamboo [...]
Posts under ‘Arts + Culture’
The Good-Looking and the FUgly – Marketing That Gets an F for Disrespecting Its Audience
If storytelling is the new branding and experience is the new marketing, then marketers are going to need to learn how to lay off the key messages, and leave space for the audience to connect the dots, all by themselves. I present, in support of my sharp-and-pointy opinions, the following marketing face-off… wherein exhibit A [...]
ÉCOLO-DÉCO
Ce n’est plus une grande surprise pour personne. Le réchauffement climatique menace le secteur des sports d’hiver. Nous en sommes tous conscients à présent. Les explications d’une telle situation sont nombreuses mais ici, nous voulons nous attarder sur les déchets. Les déchets c’est tout ce que nous ne voulons plus garder. Nous en produisons de [...]
Fortune favours the brave: Why the best marketing opportunity of your life might also be the scariest. / La fortune sourit aux audacieux: Pourquoi la plus belle opportunité de votre vie peut aussi être la plus effrayante.
The best marketing opportunities might be the scariest. If you want to know what a commercial photographer can offer you, why not see what they can do in 72 hours of sub-optimal conditions with the pressure of a competitive screening at the end. That’s how Robin O’Neill saw the Deep Winter opportunity, when she “manned” [...]
And you thought the His version of the new Skin Suit was fast…
Thanks to photographer Patrick Hui and digital designer Marc-Oliver for the dishing up the caption gold. (And no, we don’t want to see Tippie adopt this look, either.) Next up, we pose the question, “When is a door not a door?” It’s very Magritte…
For the love of a clever caption…
Our Interactive Director directed his eye for the absurd on this, The Door to Nowhere, during a recent trip to Jay Peak and Newport. We thought it warranted a caption. (And we will pick a winner for last week’s shot of the Debut of the DH Speed Suit, too, as soon as we deal with [...]
How to Make Headlines
Breaking News! According to Global BC’s Sunday newscast: The City of Trail is getting buzz, not because it’s home to the largest zinc smelter in the world and prices are up, but because of a new ski movie that’s going viral. JP Auclair’s urban skiing segment was posted 2 weeks ago on several ski mag [...]
Ali Milner and Son Real: another sweet creative juxtaposition
We’re long-term advocates of the school of creativity that seeks beauty in unexpected juxtapositions -after all, we’re an agency with one leg in Whistler and the other in Montreal. Following the theme we kicked off with yesterday, sharing HEAD’s Skiers United concept, here’s another fresh juxtaposition that we’re loving right now. Whistler’s home town girl [...]
Wanted: Business Development & Marketing Coordinator
Origin Design + Communications is seeking an experienced BUSINESS DEVELOPMENT & MARKETING COORDINATOR to support and initiate Origin’s business development efforts, manage its marketing projects, and manage its social channels and online presence. The ideal candidate will have sales experience in outdoor sports or tourism, and is a mountain lover who’s positive, out-going, energetic, a [...]
