Last week our principals MJ Legault and Danielle Kristmanson spoke at the North American Ski Areas Association annual convention in San Antonio, Texas. They took along two of our favourite clients, Barrett Fisher, CEO and President of Tourism Whistler and Steve Wright, SVP of Sales, Marketing and Hospitality at Jay Peak Resort. The four of [...]
Posts under ‘Marketing + Advertising’
Highlights from the NSAA – End of Season Survey
We attended the NSAA annual convention in San Antonio last week and for those of you who did not attend, here’s a very short recap from the end of season report, as provided by the National Ski Areas Association in conjunction with RRC Associates. Be aware that the full report is a 30 some page [...]
Intell: The Origin Report
You can’t take the members of our team to bed with you. But this is the next best thing. We’ve compiled advice, tips and opinions for the Outdoor Sports and Tourism Industry into one sexy little tome that would enhance any bedside table. And it’s not just good-looking. It’s got substance too. To get your [...]
Tips for Americans trying to market in Canada
I recently had the pleasure of taking part in a panel presentation at the Vermont Travel Industry Conference. The topic was about Marketing to Canadians and the following is an excerpt of the presentation given by Origin and Steve Wright, VP Sales, Marketing and Hospitality at Jay Peak Resort. For our American clients and friends, [...]
Best New Trend in Outdoor Gear : Bamboo Replaces Steel
Back in 2006, we saw bamboo make some inroads in outdoor gear manufacturing, as an alternative layer in ski and snowboard construction. Then, it became the buzzworthy fibre for outdoor apparel… although most technical brands soon opted for Tencel, instead. More recently, we’re seeing a revival in the 100 year old tradition of using bamboo [...]
WANTED: Account Coordinator (Whistler)
Origin Design + Communications is seeking an experienced PROJECT COORDINATOR to support Origin’s client service department. The ideal candidate will have previous experience in a marketing or advertising agency or corporate marketing department. Excellent organizational skills, project management experience and written and verbal communications are a must. Full job description is available at origindesign.ca/jobs. Interested [...]
5 Tactics to Make your Video Content go Viral
Last month, we posted the 5 Rules of Video, a primer on digital content marketing… (To recap, check out Viagra for Video: How to Get it Up and Keep it Up.) Now, for our long-awaited follow-up - the 5 best tactics to make your video content go viral… (apart from being featured as Scout Magazine’s [...]
Patagonia Enters Food Business
This is from SportsOneSource Media and pretty darn interesting. Patagonia is entering the foods industry. Debuting this month, Patagonia is excited to announce its first edible product line, Patagonia Provisions, with its inaugural product, Wild Salmon Jerky. ADVERTISEMENT While a markedly different direction from outdoors apparel and gear, this move represents founder and owner Yvon [...]
The Good-Looking and the FUgly – Marketing That Gets an F for Disrespecting Its Audience
If storytelling is the new branding and experience is the new marketing, then marketers are going to need to learn how to lay off the key messages, and leave space for the audience to connect the dots, all by themselves. I present, in support of my sharp-and-pointy opinions, the following marketing face-off… wherein exhibit A [...]
