Today, we debut the Origin caption writing contest, a social media project that has 2 aims.
1. To crack us up.
2. To discover the quippy copywriting talents lurking out there in cyberspace.
Showing off some of our favourite photography is an added bonus.
How it works? Write quippy caption in the comments section below. If we choose your [...]
Posts under ‘Marketing + Advertising’
Caption Writing Contest!
TNF, Life is Good and Patagonia Lead Outdoor Social Media Awards
From SportsOneSource Media
Outdoor Magazine said The North Face, Life is Good and Patagonia were the top outdoor companies in its 2011 Social Media Awards.
By category, the winners were:
Facebook’s Most Liked: The North Face – (1,497,218 fans)
Twitter’s Most Followed: Life is good – (69,887 followers)
YouTube’s Most Viewed: Patagonia
Using Fansometer’s system [...]
Retail stores that inspire
It’s a shoppers market. There’s no doubt that consumers these days have higher expectations; they are looking for more out of their shopping experience. I usually like to bitch and complain about store visits being underwhelming but this post is about new shops that have done it well. Here is a top 5.
New Balance [...]
Champions of the MEME wars, UNITE!
Last week we posted about #shityogissay and how ripe the meme was for quick take-off. Take a peek at what those clever and quick-off-the-mark creatives at Whistler Blackcomb and Voleurz pulled off. A viral hit – over 230,000 views in 24 hours. Way to seize the meme-moment, kids.
Shit Skiers Say from Whistler Blackcomb on Vimeo.
And [...]
Moodboard of Word Porn
In which our copywriter makes the case that words alone are enough to powerfully convey a message…
Over to you, picture-people…
Shiny New Things for 2012: a Crash Course on Pinterest
Pinterest and the Sales Funnel: How Businesses Can Use Social Bookmarking to Aid in Discovery
Pinterest, the online social pinboard that allows users to pin and share things they love, has emerged as one of the fastest growing websites of 2011.
TIME ranked it as one of the top 50 websites of 2011, Mashable called it the [...]
#shitgirls(and-other-people)say, our favourite meme of the moment
Our new favourite meme (better than sloths), #shitgirlssay, has been brilliantly spoofed by Lululemon in the recent #shityogissay video – a clever example of unmarketing and canny timing, that had us in stitches.
Justice Marshall over at Social Nature blog identifies it as “trend-jacking” that is “funny as hell.”
because they say shit. Can brands say shit? [...]
To tradeshow or not to tradeshow
by MJ Legault
Trade shows used to be a place where orders were written, new accounts were found, connections were made and brands were launched. With the challenging economy, the importance of showrooms and the consolidation of brands, we’ve started to wonder if there’s still a place for tradeshows? Why do some tradeshows appear to be [...]
Online behaviour of Quebec travellers
A study on the online behaviour of Quebec travellers was just released and sheds light on this important group of Canadian travellers. I spare you the long pages of research (and the French report) with this summary. Though math is not my strongest subject, be aware that survey respondents were allowed to choose many answers, [...]
