The beer has been mopped up and the flags have been pinned back to the wall. The 2010 Olympic Games have concluded and as we wait for the Paralympic Games to begin, there’s time to reflect on the mark left by the festivities. One brand that has done an incredible job of leaving an impression [...]
Posts under ‘Marketing + Advertising’
Applied Arts Magazine Awards Origin Design with Printing Honours / Applied Arts Magazine décerne un prix à Origin Design dans la catégorie imprimé.
When Whistler Blackcomb asked us to focus their 2009 media kit on the new PEAK 2 PEAK Gondola, we knew right away we’d have to deliver something as daring and impactful as the gondola itself. Our staff threw themselves into researching and sourcing new materials for the piece, to develop a media kit that [...]
Origin Olympic Marketing Spotlight – Oakley and Grouse Partnership / Spotlight Marketing Olympique Origin – Partenariat Oakley et Grouse : Que Les Jeux Commencent et Durent.
Photo: Dano Pendygrasse
During the 2010 Olympic Games, Origin Design + Communications will be bringing you regular updates on what’s happening in Games-time marketing and advertising. Subscribe HERE to tap in or follow us on Twitter.
Standing out amongst the VANOC-dominated brandscape of the Vancouver 2010 Winter Olympics is a difficult exercise in marketing. With stringent [...]
Lending our Hand to Protect our Winters – An interview with Chris Steinkamp / Donner un coup de main pour protéger nos hivers.
Protect our Winters is a U.S.-based organization with members from around the world who all believe in two things—winter sports, and fighting climate change. Origin believes in the same causes and worked with P.O.W. on a recent ad campaign. With an objective to gain more members, Origin asked skiers and snowboarders to lend their hand [...]
A Positive Decline / Décliner positivement
Whistler Mountain Bike Park ad campaign focuses on strong bike culture
The Whistler Mountain Bike Park is the biggest and best lift-accessed bike park on the planet. With that distinction comes a unique bike culture. Origin worked on that insight to communicate Whistler Mountain Bike Park’s place not only as a product leader, but more [...]
Jon Olsson and the Art of Presentation
Pro athletes have rarely been experts at marketing. While some standouts exist in the history of sport (Dennis Rodman, Muhammad Ali, Glen Plake), most talented sportsmen are about as media savvy as Luddites. Traditionally, professional skiers are no different. However, Swedish superstar Jon Olsson is the rare exception. Not only is the Monaco-based playboy still [...]
The Value of a Good Show / La valeur d’un bon Salon
What do snowsports trade shows mean to you? Do you consider them a valuable marketing tool or a necessary evil? The debate is a popular one.
With the growing power of social media and the dwindling resources of brands, the cost of traveling to trade shows has undermined the once all-powerful model of the snow [...]
A tale of two television commercials / La petite histoire derrière deux campagnes télé
Part of working on bigger projects is the chance to collaborate with talented and creative people. In the past few months Origin was stoked to bring in some of the best in the business to help create several television advertisements for our clients. Origin wrote, produced and directed spots for both Tourism Whistler and Jay [...]
The Future is Now / Le futur, c’est maintenant.
The days of “wait-and-see” are gone…along with this guy. Photo Credit.
Guess what your customers want. Your customers want it now. And they want it to be good. What is it? It is Nowism. The newest trend in consumerism,
Nowism is your customers’ need for instant gratification brought on by a fascination with convenience and the almighty [...]
Branding For the People by the People – Ski Resort Marketing / Branding par le peuple et pour le peuple – Ski Resort Marketing
If there were any questions surrounding the importance of having a brand communication strategy for employees, they have been laid to rest this week after the outpouring of Tweets, FaceBook comments and blog posts by the hundreds of ski resort staff commenting on the early season openings (or lack thereof) of ski areas across North [...]
