Anyone who knows Seth Godin’s work, knows that the guy has a knack for pointing out the obvious. A couple weeks ago his blog featured a post called “How big is your red zone?” In it, Godin points out that every activity worth doing (like skiing or snowboarding or mountain biking for example) has a [...]
Posts under ‘Marketing + Advertising’
When It All Comes Together – Part Two / Quand tout tombe en place – 2ème partie
After five months of careful planning, creative plotting and kickass production, The Origin Montreal team has put the finishing touches on the Jay Peak Magazine. Published annually by the good people at Jay Peak Resort, the magazine is one-part vacation planner and one-part editorial inspiration piece for eastern skiers and snowboarders.
This season, Jay Peak Resort [...]
How did you plan your last vacation? / De quelle façon avez-vous planifié vos dernières vacances ?
Where do TripAdvisor and YouTube factor into the decision-making process? Recently, we were questioned on how many people actually consult YouTube and TripAdvisor when making holiday decisions. This discussion was prompted by a post on the near death of the travel brochure by our Creative Director, Danielle Kristmanson.
Last year, Google shared study results on [...]
Carte Blanche – Freeski Marketing Summit cancelled
We’re sad to report that this year’s Carte Blanche freeski industry summit slated for September 19 at IF3 has unfortunately been cancelled. Travel and restrictions limited the commitment from our list of speakers. Our focus for the event has always been to add value to the industry through great dialogue and idea sharing. Unfortunately, we’re [...]
Can’t Create? Curate. – Part One / Vous ne pouvez pas créer ? Organisez – 1ère partie
I have a confession. I went to art school. Please don’t hold it against me. It was at art school that I learned a valuable lesson. I recall classes (or “studios” as the art snobs preferred to call them) where black-clad Bachelor of Arts-types with the manual dexterity of elephant seals would struggle to [...]
When It All Comes Together – Part One
“I love deadlines. I love the whooshing noise they make as they go by.” – Douglas Adams
In the world of advertising, deadlines are a constant reality. In this fast-paced existence, it often feels like that moment of appreciation for work doesn’t come until weeks later when you see your handywork on a billboard or in [...]
From Whistler, With Love
This great short film by Whistlerite Matt Walker is an awesome look into the faces of Whistler, and the uneasiness that happens when put in front of the camera. The ethereal music and well-chosen backgrounds do an incredible job of highlighting the intimate moments between camera and subject. Great work Matt! – MB
From [...]
K2 Skis Directs All Web Traffic to Facebook
In an interesting move, Seattle ski (and snowboard, and inline skate, and ski boot) manufacturer K2 has directed all their web traffic away from K2Skis.com to their Facebook page. Offering a sneak preview of their 2010-2011 lineup of equipment, the iconic Pacific Northwest company seems to be making moves to bolster their Facebook numbers and [...]
What the F**K is Social Media Now?
What the F**k is Social Media NOW?
I have to admit I am rapidly tiring of slideshows, infographics and other presentations that spout stats and “facts” about social media like it is the savior of all mankind. However, despite the dubious “stats” (which I’ve seen quoted a million times without documentation or attribution) this slick presentation [...]
Hierarchy in Design and Why You Need it
As a designer working in a marketing and advertising agency, I am often asked by clients to add or modify elements of a design based on their ideas of good design. Sometimes this works. And sometimes it doesn’t.
Design on its own can be pure aesthetic, but design for business requires a ground-up approach that respects [...]
