As an advertising and marketing agency specializing in destination and resort marketing, there was a time where the travel brochure and vacation planner were at the cornerstone of our business. The brochure format has been a staple of resort destinations, tourism marketing associations and adventure and activity operators since their inception. Even as early as [...]
Posts under ‘Marketing + Advertising’
Google ‘Me’ vs Facebook?
The rumour mill has been running on a supposed competitor to Facebook coming from the people of the highly successful [sarcasm] Buzz and Wave offerings. It seems that there might be an alternative social network in the works from web powerhouse Google and it might be called Google ‘me’. Other than adding to the
gossip, we [...]
“Carte Blanche: The Freeski Summit” returns to this year’s International Freeski Film Festival
Freeskiers come together on growing the sport and business.
“Carte Blanche: The Freeski Summit” returns to this year’s International Freeski Film Festival
MONTREAL, QUÉBEC, June 23, 2010 — Freeski marketers, athletes, manufacturers, filmmakers and media will gather again this year to bring together the industry’s brightest minds for discussions surrounding the growth of their sport. Carte Blanche: [...]
Plugging in the 3rd Party
At Origin Design + Communications, we subscribe to a philosophy of utilizing Open Source, Social Media, and other 3rd party applications and platforms wherever and whenever possible.
The benefits that come from this are as follows.
1. Why reinvent the wheel: If developers have already created functionality that satisfies your requirements, it seems silly to try to [...]
CSGA Newsletter features Origin Design + Communications: Ten Questions on Social Media
Last week, the Canadian Sporting Goods Association sat down with Danielle Kristmanson, Origin’s Principal and Creative Director and Marie Josee Legault, Origin’s Partner/Strategic Planning Director. The subject was social media and the shifting landscape of marketing. If you didn’t get the newsletter in your inbox, here is the first half. To read the whole interview, [...]
The Rise of Location-Aware / L’émergence de la géolocalisation
We have all been watching the explosion of mobile devices and salivating at the marketing potential in our hands. Recently, any marketing professional with a reading list can’t escape the mentions of Gowalla, Foursquare, Yelp, etc and how they are taking over. Here is an overview of location-aware applications.
How does it work?
Location-aware applications deliver [...]
5 Peaks Trail Running Series / La série de trail running 5 Peaks
5 Peaks, Canada’s premier trail running race series, aims to introduce runners to the sport of trail running in an inviting and non-intimidating way. Origin has been working with 5 Peaks to develop a meaningful event specifically for Quebec. Working closely with the brand, Origin developed an event-specific marketing plan and refined a communication platform [...]
The Return of Carte Blanche – The Freeski Marketing Summit / Le retour de Carte Blanche – le Sommet du marketing Freeski
Carte Blanche, The Freeski Marketing Summit returns to the International Freeski Film Festival in Montreal this September 19th. Following on last year’s success, the summit will invite the brightest minds in freeskiing and feature up-to-date issues to be discussed by a panel of experts and the audience.
Official Carte Blanche invites will be sent this summer—in [...]
Origin loves a good beer. Creemore Springs Québec / Chez Origin on apprécie la bonne bière. Creemore Springs Québec
When Ontario-based microbrewery Creemore Springs needed to expand on its cult-like following in the neighbouring province of Quebec, they tapped into Origin’s innate understanding of the niche market. The challenge—to break down the Quebec market’s perception of Creemore Springs as an Ontario beer and to build on a strategy and messaging that aligns with [...]
Origin takes Bike Parks BC to the social web / Origin introduit Bike Parks BC au Web social
British Columbia boasts some of the best mountain biking in the world, including five of the most amazing lift-accessed mountains anywhere. Origin is currently working with the cooperative of Bike Parks BC to promote The Ultimate Summer of Free Ride contest. From conception to strategic planning to execution, Origin has been involved with the social [...]
