Breaking News! According to Global BC’s Sunday newscast:
The City of Trail is getting buzz, not because it’s home to the largest zinc smelter in the world and prices are up, but because of a new ski movie that’s going viral.
JP Auclair’s urban skiing segment was posted 2 weeks ago on several ski mag forums, and [...]
Posts under ‘Marketing + Advertising’
How to Make Headlines
HEAD Skiers United: Hit or Miss?
Looking forward to seeing The Greatest Hits version of Didier Cuche and Jon Olsson schooling each other on the intricacies of jib and race culture. So, Didier can throw a 360 out of the pipe, Jon can flip his ski like a World Cup champ… what’s next?
What a fresh way to use their bench [...]
Would David Lynch saber champagne?
We’re immersed in the Whistler Sabbatical Project for Tourism Whistler, exploring Whistler’s outsized passion to show why it’s such a perfect place to come to unplug and reconnect with the things that revitalise you.
One of those recharging experiences comes at the hands of restaurateur and sommelier Andre St Jacques, the ringmaster at the Bearfoot Bistro, [...]
Case study: Awesome Marketing – Araxi’s 30th anniversary fall feature
While the media marketing industry is busy congratulating itself for its big ideas and big budget executions following Friday’s Media Innovation Awards, we’re drawn to commend a much more modest campaign closer to home.
Araxi restaurant’s 30th anniversary special.
No major ad buys. No full page takeovers. No billboards. No banners. No microsite. No app.
Just a modest [...]
Wanted: Account Director (Montreal)
We’re holding out for that perfect someone. We know you are out there, so send in your resume today!
Origin Design + Communications is looking for an ACCOUNT DIRECTOR with proven senior-level experience in leading agency accounts, managing client relationships and strategic marketing planning to join our Montreal team. A passion for action sports and mountain culture [...]
How to Train an Intern, with Tom Sachs
If we were to draft our own script for an intern training video, it would contain these bullets:
1. Do not EVER make the coffee. You will make it too watery, too weak, or too washed out to properly fuel production here. Leave that to one of the 3 designated team members who have been pre-qualified [...]
Q: Do you have a love/hate relationship with deadlines?
A: Just the unrealistically tight ones. Here’s why.
