Hailed by Ski Area Management magazine as one of 2012’s “top 10 Young Guns under 30″, Slopefillers’ Gregg Blanchard has slowly become a quiet influencer in ski resort marketing, welcoming 7000 views to his site each month where he calls out the smartest and stupidest moves in the industry. At the end of June 2012, [...]
Posts under ‘Marketing + Advertising’
Marketing to Women: Dirt Series founder Candace Shadley dishes on the differences between XX and XY
All women are marketers. That’s the insight TREK Dirt Series founder has built a successful business of bike clinics on. But, as Candace Shadley reveals in a candid conversation, while some people in the industry get it, some still don’t see the ink in pink. So, how is your best marketing asset working for you? [...]
Why your video won’t “go viral” (and other things we learned from Old Spice.)
48 hours worth of video are uploaded to youtube every minute. Rising above the chaff to hit millions of views, or to hit the mindspace of your target market, requires either a baby-snatching eagle, or some hard-won marketing smarts. “We want a video that’ll go viral,” is a common enough client request of a creative [...]
Crystal Ball: Top Marketers Predict the Trends to Watch for 2013 at BCAMA Breakfast Panel
Earlier this year, we declared the #YearoftheHashtag passé, and predicted our top trends for 2013. This morning, we made our annual pilgrimage to the BCAMA Annual Ad Agency Panel to see what our esteemed colleagues at Cosette, DDB, Station X and Wasserman & Partners see in the tea-leaves. Here are the bets that the smart [...]
Are you wasting your (free) LinkedIn Potential?
8 Ways to Make LinkedIn’s New Company Pages Work For You (Without Coughing Up for the Silver Service) How many friends on Facebook do you have with no profile picture and privacy settings so high you can hardly figure out if you know them? And how many empty company pages have you liked? Exactly. In [...]
Simple Ways Retail Brands Can Boost Their SEO and Google Findability
In the latest issue of SBC Business, Jason Petznick has this article advising retailers on the best ways to up their Google Ranking. Raise your hand if you’ve ever typed a question into Google’s search bar? Exactly what I thought. The way people are searching for information on the Internet is changing, which means people [...]
Wanted: Interactive Designer
Ninja skills are good. Caffeine addicts will find themselves in a sympatico crowd. Dog-lovers will be most at home. But bottom line is, your interactive design mojo is what we’re after. Didn’t you always want to drink your inspiration direct from the mountains? Yes, ski/shred days are included. Here are the details. Position Available: Interactive [...]
NEKTTA teams up with Origin
The Northeast Kingdom Travel and Tourism Association (NEKTTA), which promotes all aspects of the tourism industry in Vermont, has recently partnered with us to develop a consumer-facing tourism brand for the region. The kick-off project will include Origin Design + Communications working closely with NEKTTA to define the brand and decide on key positioning, as [...]
Origin and Rocky Mountain Bicycles
On the heels of winning a slew of awards for their Element line including Best in Show at Interbike and generating buzz with videos of top-notch mountain bike athletes riding in exotic locations (check out this video, as an example) , Rocky Mountain Bicycles has partnered with Origin to hone the iconic brand’s positioning, starting with a brand [...]
Trendwatch 2013: Moving on from the #YearoftheHashtag
The smartest thing the American Dialect Society ever did was come up with an annual Word of the Year. Otherwise, Mashable never would have had the chance to attribute cultural influence to the crusty 124 year old scholarly association dedicated to “the study of the English language in North America”. (#wordnerds) 2012, of course, was just [...]
