Thanks to Chad Mihalick from Malakye.com and Mike Lewis from TransWorld Business for asking the hard questions to let us know we’re in the right industry to ride through the recession.
Posts under ‘Marketing + Advertising’
For the love of a clever caption…
Our Interactive Director directed his eye for the absurd on this, The Door to Nowhere, during a recent trip to Jay Peak and Newport. We thought it warranted a caption. (And we will pick a winner for last week’s shot of the Debut of the DH Speed Suit, too, as soon as we deal with [...]
5 Ways of Looking At Jay Peak
Working on developing campaign creative for Jay Peak 2012.12, we sent our AD on a reconnaissance mission. Here’s a peek through his viewfinder.
Dreaming of bike season? This week’s Caption Contest is for you.
This image by Whistler is Awesome photographer, Patrick Hui, captured at last year’s Air Downhill during Crankworx, is our next challenge for you wit-masters. For inspiration, we’ll kick you of with Pat’s caption: Speed Suit and Whistler is Awesome’s: This dude obviously forgot his race kit at home…
Growing the Groms – Sierra-at-Tahoe, Burton, Star Wars and Creative Thinking
Our copywriter, Lisa Richardson, came across this feature today about a kids program being co-developed at Sierra-at-Tahoe by Burton and the people that brought us Star Wars. It came to me on the same day we were meeting with the Canadian Ski Council to discuss a new project intended to attract and retain new entrants [...]
Outdoor Sports vs. Action Sports: Are they really so different?
What is an outdoor sport? What is an action sport? Historically, we’ve seen a distinct separation between the two categories, both in the consumers that partake in them, and the brands that cater to them. And while some sports clearly fall in to one category or the other – eg skateboarding is clearly established as [...]
Caption Contest presents the Valentine’s comedown edition
Meet Gus, the floating boy genie, star of our Caption Contest from last week. (He knows when to make a logo bigger, when to add a cat, and when to take the morning off to ski.) And, now, for our next trick, we present the Valentine’s Day comedown edition. Got a caption?
2012 Trends for Marketers to Pay Attention To
Our team made the pre-dawn trek to Vancouver this morning for the BCAMA’s Annual Ad Agency Panel on Advertising Trends for 2012. Here are our top 5 take-aways. (A quick and dirty recap, thanks to our Interactive Director Rory Tucker, Resource Director Ruby Virk and Account Manager Carlee Cindric). More in-depth thinking (when we haven’t [...]
Caption Contest returns!
Last week, 8 witty quippy captions came in to amuse and entertain us. And for that, we thank thee. And invite suggestions as to how to best title this image. Our new art director. God, he’s got good instincts.
Caption Writing Contest!
Today, we debut the Origin caption writing contest, a social media project that has 2 aims. 1. To crack us up. 2. To discover the quippy copywriting talents lurking out there in cyberspace. Showing off some of our favourite photography is an added bonus. How it works? Write quippy caption in the comments section below. [...]
