Posts under ‘Marketing + Advertising’

Embedded is live. And winter is here!

*Everyone wants to live on top of the mountain, but all the happiness and growth occurs while climbing it* – Andy Rooney.

The social-sphere is abuzz today with the launch of #WBEmbedded, a campaign we developed for Whistler Blackcomb to douse winter stoke with jet fuel and light things up! Creative savant Mike Douglas (always willing [...]

Q: Do you have a love/hate relationship with deadlines?

A: Just the unrealistically tight ones. Here’s why.

The Peak to Peak Experience at YVR Shortlisted

The Media Innovation Awards gala is still two weeks away. But great news released last week confirmed that our collaboration project with Tourism Whistler, Whistler Blackcomb and Wasserman Partners has made it to the MIAs shortlist.
“The Peak to Peak Experience at YVR” is shortlisted under the category of Ambient/Place-Based Media (large scale) and is a great example of thinking outside [...]

Wanted: Business Development & Marketing Coordinator

Origin Design + Communications is seeking an experienced BUSINESS DEVELOPMENT & MARKETING COORDINATOR to support and initiate Origin’s business development efforts, manage its marketing projects, and manage its social channels and online presence. The ideal candidate will have sales experience in outdoor sports or tourism, and is a mountain lover who’s positive, out-going, energetic, a [...]

The Best of the Whistler Insider blog, Summer 2011

Okay. We’ve been in therapy for long enough to admit it: summer is over.
So in a fit of nostalgia, we found ourselves re-visiting the Whistler Insider blog, to remember some of the highlights – rounds of disc golf, floats down the River of Golden Dreams, lazy days browsing the Farmers Market with dog in tow, [...]

What specialty sport retailers can learn from SOHO

On my trip to NYC last week, I forced myself to shop. Beyond new boots, I was also looking for inspiration and innovation from this world renowned shopping destination. Of course, I headed to SoHo. The 26 blocks of this once super, hip artists’ enclave have now become the de-facto location for flagship stores of [...]

Moodboard Monday – Fall Colours

It’s that time of year again when the air gets crisp, the days shorten and fall returns in all its glorious colours.

Mike Douglas on the changing face of ski–porn

Mike Douglas, aka “the Godfather,” is the ski industry’s rennaissance man. He just keeps remaking himself. From pro athlete to ski design innovator to event engineer to webisode producer for Salomon Freeski TV, these days Douglas is increasingly inspired to make film–festival quality shorts from his Whistler digital studio, Switchback Entertainment, like the 72 Hour [...]

Killer Campaigns Start With Straight-Shooting Dead-Eye Insight

It was gratifying to read the headlines earlier this summer:
Tourism Whistler’s Breton Murphy credited the big increase in regional visitors to competitive accommodation and to a social media focus on publicising the resort’s many free or cheap activities. At the end of August, Tourism Whistler’s president and CEO Barrett Fisher told the Sun:
Whistler has had [...]

iPad. Meet Retail. How to matchmake your brand with your consumer via iPad. / iPad et ventes au détail. Comment mettre votre marque en lien avec votre consommateur via iPad.

These days our clients have stopped gloating about their new iPads around the boardroom table, and have started talking more about their potential in terms of sales, marketing and customer engagement, particularly in retail.
Smart phones, personal computers and television already play a role in the shopping experience, but the iPad, with its size, portability, intuitive [...]