From SportsOneSource Media Outdoor Magazine said The North Face, Life is Good and Patagonia were the top outdoor companies in its 2011 Social Media Awards. By category, the winners were: Facebook’s Most Liked: The North Face – (1,497,218 fans) Twitter’s Most Followed: Life is good – (69,887 followers) YouTube’s Most Viewed: Patagonia Using Fansometer’s system [...]
Posts under ‘Marketing + Advertising’
Retail stores that inspire
It’s a shoppers market. There’s no doubt that consumers these days have higher expectations; they are looking for more out of their shopping experience. I usually like to bitch and complain about store visits being underwhelming but this post is about new shops that have done it well. Here is a top 5. New Balance New [...]
Champions of the MEME wars, UNITE!
Last week we posted about #shityogissay and how ripe the meme was for quick take-off. Take a peek at what those clever and quick-off-the-mark creatives at Whistler Blackcomb and Voleurz pulled off. A viral hit – over 230,000 views in 24 hours. Way to seize the meme-moment, kids. Shit Skiers Say from Whistler Blackcomb on [...]
Moodboard of Word Porn
In which our copywriter makes the case that words alone are enough to powerfully convey a message… Over to you, picture-people…
Shiny New Things for 2012: a Crash Course on Pinterest
Pinterest and the Sales Funnel: How Businesses Can Use Social Bookmarking to Aid in Discovery Pinterest, the online social pinboard that allows users to pin and share things they love, has emerged as one of the fastest growing websites of 2011. TIME ranked it as one of the top 50 websites of 2011, Mashable called [...]
#shitgirls(and-other-people)say, our favourite meme of the moment
Our new favourite meme (better than sloths), #shitgirlssay, has been brilliantly spoofed by Lululemon in the recent #shityogissay video – a clever example of unmarketing and canny timing, that had us in stitches. Justice Marshall over at Social Nature blog identifies it as “trend-jacking” that is “funny as hell.” because they say shit. Can brands [...]
To tradeshow or not to tradeshow
by MJ Legault Trade shows used to be a place where orders were written, new accounts were found, connections were made and brands were launched. With the challenging economy, the importance of showrooms and the consolidation of brands, we’ve started to wonder if there’s still a place for tradeshows? Why do some tradeshows appear to [...]
Online behaviour of Quebec travellers
A study on the online behaviour of Quebec travellers was just released and sheds light on this important group of Canadian travellers. I spare you the long pages of research (and the French report) with this summary. Though math is not my strongest subject, be aware that survey respondents were allowed to choose many answers, [...]
How to Make Headlines
Breaking News! According to Global BC’s Sunday newscast: The City of Trail is getting buzz, not because it’s home to the largest zinc smelter in the world and prices are up, but because of a new ski movie that’s going viral. JP Auclair’s urban skiing segment was posted 2 weeks ago on several ski mag [...]
