Over 17 days at the Games, the Salomon Freeski Lounge serves up millions of impressions.
Salomon brings freeskiing to Whistler 2010! To bring the brand to life during the 17-day event in Whistler, Salomon transformed part of its Whistler store into The Freeski Lounge. Located in the Pan Pacific hotel, the lounge serves as a [...]
Posts under ‘Mountain Sports’
Salomon Brings Freeskiing to the Games in Whistler.
Origin Olympic Marketing Spotlight – Oakley and Grouse Partnership / Spotlight Marketing Olympique Origin – Partenariat Oakley et Grouse : Que Les Jeux Commencent et Durent.
Photo: Dano Pendygrasse
During the 2010 Olympic Games, Origin Design + Communications will be bringing you regular updates on what’s happening in Games-time marketing and advertising. Subscribe HERE to tap in or follow us on Twitter.
Standing out amongst the VANOC-dominated brandscape of the Vancouver 2010 Winter Olympics is a difficult exercise in marketing. With stringent [...]
A Positive Decline / Décliner positivement
Whistler Mountain Bike Park ad campaign focuses on strong bike culture
The Whistler Mountain Bike Park is the biggest and best lift-accessed bike park on the planet. With that distinction comes a unique bike culture. Origin worked on that insight to communicate Whistler Mountain Bike Park’s place not only as a product leader, but more [...]
TJ Schiller and Bobby Brown redefine Big Air at the 2010 X-Games
While the rest of the ski industry nursed sore feet and hangovers of gigantic proportions at SIA in Denver, two skiers were changing history at the X-Games in Aspen. Canadian TJ Schiller and young Salomon-sponsored Bobby Brown completely changed the game of big air freeskiing with an amazing performance. While Schiller’s first ever dub 1620 [...]
Jon Olsson and the Art of Presentation
Pro athletes have rarely been experts at marketing. While some standouts exist in the history of sport (Dennis Rodman, Muhammad Ali, Glen Plake), most talented sportsmen are about as media savvy as Luddites. Traditionally, professional skiers are no different. However, Swedish superstar Jon Olsson is the rare exception. Not only is the Monaco-based playboy still [...]
Sweetgrass Productions Makes us Drool – Signatures Trailer
I don’t want to muck up the profound beauty of this film segment with any stupid commentary. Just watch, enjoy and remember that this is the reason we all live in ski towns. Amazing. Thank you Sweetgrass Productions. – Mike Berard
Arts and Culture – The Anthony Boronowski Interview / Arts et culture – L’entrevue avec Anthony Boronowski
Professional skier Anthony Boronowski is known for his unique, smooth-as-silk style on the hill and his unique perspective on life off the mountain. Our copywriter, Mike Berard, managed to lure Boronowski away from the over 500 centimetres of November snowfall to discuss Whistler, the arts and making fresh tracks in the ski industry.
Mike Berard: [...]
A tale of two television commercials / La petite histoire derrière deux campagnes télé
Part of working on bigger projects is the chance to collaborate with talented and creative people. In the past few months Origin was stoked to bring in some of the best in the business to help create several television advertisements for our clients. Origin wrote, produced and directed spots for both Tourism Whistler and Jay [...]
Fresh Wiley Miller POV Footage from AK
Greasy Sendin’ in the AK>>> from Wiley Miller on Vimeo.
Wiley Miller, Salt Lake City-based skier and Kombi-sponsored athlete just sent us this footage of his spring trip to AK. POV footage (and Wiley Miller) has been blowing up lately, probably due to Mike Douglas’ kick-ass MSP segment a few years ago. Being that Kombi is [...]
Traditional Print Advertising 101 for the Ski and Snowboard Resort Industry
Traditional? Print? Aren’t those the dirtiest words an advertising agency can speak right now? They may be, but it doesn’t mean they’re irrelevant. The world of snowsports has always supported print and while the number of titles in snowboarding and skiing is bound to drop (as is happening right now), the quality of the remaining [...]
