The Challenge:
With the start of each winter season Whistler Blackcomb faces the challenge of maintaining its leadership position, promoting opening day, raising awareness for (usually awesome) early season conditions, stimulate visitation and generating general stoke and buzz among snow-lovers. For the start of the winter 2011.12 season, Origin was challenged to create a campaign [...]
Posts under ‘Mountain Sports’
How to Make Headlines
Breaking News! According to Global BC’s Sunday newscast:
The City of Trail is getting buzz, not because it’s home to the largest zinc smelter in the world and prices are up, but because of a new ski movie that’s going viral.
JP Auclair’s urban skiing segment was posted 2 weeks ago on several ski mag forums, and [...]
HEAD Skiers United: Hit or Miss?
Looking forward to seeing The Greatest Hits version of Didier Cuche and Jon Olsson schooling each other on the intricacies of jib and race culture. So, Didier can throw a 360 out of the pipe, Jon can flip his ski like a World Cup champ… what’s next?
What a fresh way to use their bench [...]
Crystal Ball Wanted? Insights from the SIA Participation Report. / Dans la boule de cristal ? Ce que nous dit le Participation Report du SIA.
Half of the 31 million Americans who identified themselves as skiers or snowboarders DID NOT participate in the sport in 09/10, because of increased work and family commitments and not having anyone to go with… And though skier visits were up in Canada, actual participation amongst Canada’s 3.7 million skiers and boarders also continued a [...]
Should a ‘green’ ski movie glorify heliskiing? All.I.Can raises the bar for ski films. And a heated question, at the same time. / Est-ce qu’un film sur le ski « vert » peut aussi glorifier l’héliski ? All.I.Can établit de nouveaux standards pour les films de ski. Et lance un débat qui fait jaser.
For pro skier Chris Rubens, skiing Chile’s Puyehue volcano and Canada’s Freshfield Icefield with the Sherpas for All.I.Can were two of the most amazing trips of his life. He doesn’t argue that there’s an irony of shooting an environmental movie using helicopters. “At the same time, in this day and age, it takes a great [...]
Love snow. Protect winter.
Head in the sand is not an option.
With the world premiere of Sherpas Cinema’s feature film, All.I.Can, just around the corner, we’ve been inspired by pro skier JP Auclair’s call to action: It’s not about doing less. It’s about doing more.
“People that spend a lot of time in the mountains and people that spend [...]
