Posts under ‘Mountain Sports’

Whistler Blackcomb’s Embedded featuring Mike Douglas – the Origin Case Study

The Challenge:
With the start of each winter season Whistler Blackcomb faces the challenge of maintaining its leadership position, promoting opening day, raising awareness for (usually awesome) early season conditions, stimulate visitation and generating general stoke and buzz among snow-lovers. For the start of the winter 2011.12 season, Origin was challenged to create a campaign [...]

How to Make Headlines

Breaking News! According to Global BC’s Sunday newscast:
The City of Trail is getting buzz, not because it’s home to the largest zinc smelter in the world and prices are up, but because of a new ski movie that’s going viral.
JP Auclair’s urban skiing segment was posted 2 weeks ago on several ski mag forums, and [...]

Snapshots from Whistler Blackcomb Embedded: The People’s Choice

It’s the time of year everyone starts churning out “best of” lists. So we’re getting into the spirit. We asked folks in our facebook and twitter communities to tell us their favourite moment from Embedded, the opening campaign for Whistler Blackcomb this winter.
Here’s a gallery featuring some of the top hits, including the weather shock [...]

HEAD Skiers United: Hit or Miss?

Looking forward to seeing The Greatest Hits version of Didier Cuche and Jon Olsson schooling each other on the intricacies of jib and race culture. So, Didier can throw a 360 out of the pipe, Jon can flip his ski like a World Cup champ… what’s next?
What a fresh way to use their bench [...]

I’m going up the mountain, and all I need is this sleeping bag, this camera and this mega-big torch…

Janalee Budge caught up with Mike Douglas as he packed his gear in preparation of being embedded on the mountain. He was most stoked about his giant torch… although we’re not sure if it made the final packing cut, or not…
Here’s episode two! (PS Happy birthday, Mike!)

EMBEDDED Day 2 of 6 – Control from Whistler [...]

Embedded is live. And winter is here!

*Everyone wants to live on top of the mountain, but all the happiness and growth occurs while climbing it* – Andy Rooney.

The social-sphere is abuzz today with the launch of #WBEmbedded, a campaign we developed for Whistler Blackcomb to douse winter stoke with jet fuel and light things up! Creative savant Mike Douglas (always willing [...]

Mike Douglas on the changing face of ski–porn

Mike Douglas, aka “the Godfather,” is the ski industry’s rennaissance man. He just keeps remaking himself. From pro athlete to ski design innovator to event engineer to webisode producer for Salomon Freeski TV, these days Douglas is increasingly inspired to make film–festival quality shorts from his Whistler digital studio, Switchback Entertainment, like the 72 Hour [...]

Crystal Ball Wanted? Insights from the SIA Participation Report. / Dans la boule de cristal ? Ce que nous dit le Participation Report du SIA.

Half of the 31 million Americans who identified themselves as skiers or snowboarders DID NOT participate in the sport in 09/10, because of increased work and family commitments and not having anyone to go with… And though skier visits were up in Canada, actual participation amongst Canada’s 3.7 million skiers and boarders also continued a [...]

Should a ‘green’ ski movie glorify heliskiing? All.I.Can raises the bar for ski films. And a heated question, at the same time. / Est-ce qu’un film sur le ski « vert » peut aussi glorifier l’héliski ? All.I.Can établit de nouveaux standards pour les films de ski. Et lance un débat qui fait jaser.

For pro skier Chris Rubens, skiing Chile’s Puyehue volcano and Canada’s Freshfield Icefield with the Sherpas for All.I.Can were two of the most amazing trips of his life. He doesn’t argue that there’s an irony of shooting an environmental movie using helicopters. “At the same time, in this day and age, it takes a great [...]

Love snow. Protect winter.

Head in the sand is not an option.

With the world premiere of Sherpas Cinema’s feature film, All.I.Can, just around the corner, we’ve been inspired by pro skier JP Auclair’s call to action: It’s not about doing less. It’s about doing more.
“People that spend a lot of time in the mountains and people that spend [...]