When you labour over creative campaigns, you can start to lose Big Picture perspective and obsess over the granularity, (fullstops or no? is there enough mud on that shoe? does the blue pop enough?) so it’s fun to pull back up and look at a finished approved ad, like this fall in-store display that our [...]
Posts under ‘Mountain Sports’
Lessons on the creative process, gleaned from Sherpas Cinema
In the studio across the way from us, Sherpas Cinema have been holed up all summer, editing the feature film All.I.Can in time for its world premiere in Whistler on September 23 at the 2000–seat Conference Centre.
All.I.Can. Official Teaser from Sherpas Cinema on Vimeo.
The scale of the project is mammoth – the feature was shot over [...]
Passionate about mountain culture? Prove it.
Do not be surprised at a job interview for Origin Design if we ask you to take off your coat. We just want to see if you really mean it when you say you love the mountains. (Half as much as our Montreal office’s Account Manager does.)
Lunch? Just a banana, thanks.
Revisiting yesterday’s theme of making peace with our inner ape, we thought we’d share a few photos of the Origin Whistler team swinging through the trees at Monkido last week. (More pics are posted on our flickr account.)
The Rush and the Glory (without looting) – how the other tribes do it
Deep thought of the day: Are human beings close to reaching the limit of their physical capacity, or are there actually no limits?
Consider: the biggest Ollie ever by Aaron “Jaws” Homoki, Robin Avery’s highline on the top of the Chief, and Jed Mildon’s triple BMX backflip.
(Note to the UK: Stop looting, lads. Find something [...]
Outdoor brands, video lookbooks part 2
The Lifetime Collective wish us a happy summer… but we’re not sure they mean it.
Lifetime Spring/Summer 2011 from Lifetime Collective on Vimeo.
What our brand doctor gets from this is: we don’t take ourselves too seriously. Even though we’re suckers for pretty shafts of sunlight and the way-lovely West Coast.
Another lifestyle apparel video, with a dangling [...]
Retailer Trailers – Our Favourite Summer Videos from Apparel Brands
In anticipation of next week’s Outdoor Retailer show, we have rounded up a few videos featuring some of the outdoor apparel brands we love to swoon over.
Look-books are evolving in such a beautiful way, leveraging consumers’ deep connection to the emotion, the place, the feeling the brand conjures. Where else are we as aspirational as [...]
Swimming in the Deep Summer talent pool
It’s got to be said, trite as it may sound – the real winners at Kokanee Crankworx’ Deep Summer photo showdown are the audience members. 6 photographers wrangling crews of 6-10 athletes, editors, assistants and moral-supporters, over 72 hours, dedicated purely to art?
A quick crunch of the numbers and that’s 3500 hours of creative intensity [...]
Before and After: the Kokanee Crankworx wheel turns
There is a poem I love by Gary Synder – Axe Handles.
When photographer Blake Jorgenson dug through his archives to post an early Joyride poster (from the precursor to Kokanee Crankworx) on facebook this week, I thought of that poem.
Back in 2002, Jorgenson was fresh off his win of the Pro Photographer Showdown. Dave Watson, [...]
