Posts under ‘Mountain Sports’

I’m going up the mountain, and all I need is this sleeping bag, this camera and this mega-big torch…

Janalee Budge caught up with Mike Douglas as he packed his gear in preparation of being embedded on the mountain. He was most stoked about his giant torch… although we’re not sure if it made the final packing cut, or not… Here’s episode two! (PS Happy birthday, Mike!) EMBEDDED Day 2 of 6 – Control [...]

Embedded is live. And winter is here!

*Everyone wants to live on top of the mountain, but all the happiness and growth occurs while climbing it* – Andy Rooney. The social-sphere is abuzz today with the launch of #WBEmbedded, a campaign we developed for Whistler Blackcomb to douse winter stoke with jet fuel and light things up! Creative savant Mike Douglas (always [...]

Mike Douglas on the changing face of ski–porn

Mike Douglas, aka “the Godfather,” is the ski industry’s rennaissance man. He just keeps remaking himself. From pro athlete to ski design innovator to event engineer to webisode producer for Salomon Freeski TV, these days Douglas is increasingly inspired to make film–festival quality shorts from his Whistler digital studio, Switchback Entertainment, like the 72 Hour [...]

Crystal Ball Wanted? Insights from the SIA Participation Report. / Dans la boule de cristal ? Ce que nous dit le Participation Report du SIA.

Half of the 31 million Americans who identified themselves as skiers or snowboarders DID NOT participate in the sport in 09/10, because of increased work and family commitments and not having anyone to go with… And though skier visits were up in Canada, actual participation amongst Canada’s 3.7 million skiers and boarders also continued a [...]

Should a ‘green’ ski movie glorify heliskiing? All.I.Can raises the bar for ski films. And a heated question, at the same time. / Est-ce qu’un film sur le ski « vert » peut aussi glorifier l’héliski ? All.I.Can établit de nouveaux standards pour les films de ski. Et lance un débat qui fait jaser.

For pro skier Chris Rubens, skiing Chile’s Puyehue volcano and Canada’s Freshfield Icefield with the Sherpas for All.I.Can were two of the most amazing trips of his life. He doesn’t argue that there’s an irony of shooting an environmental movie using helicopters. “At the same time, in this day and age, it takes a great [...]

Love snow. Protect winter.

Head in the sand is not an option. With the world premiere of Sherpas Cinema’s feature film, All.I.Can, just around the corner, we’ve been inspired by pro skier JP Auclair’s call to action: It’s not about doing less. It’s about doing more. “People that spend a lot of time in the mountains and people that [...]

Salomon’s fall creative heads out of the park

When you labour over creative campaigns, you can start to lose Big Picture perspective and obsess over the granularity, (fullstops or no? is there enough mud on that shoe? does the blue pop enough?) so it’s fun to pull back up and look at a finished approved ad, like this fall in-store display that our [...]

Lessons on the creative process, gleaned from Sherpas Cinema

In the studio across the way from us, Sherpas Cinema have been holed up all summer, editing the feature film All.I.Can in time for its world premiere in Whistler on September 23 at the 2000–seat Conference Centre. All.I.Can. Official Teaser from Sherpas Cinema on Vimeo. The scale of the project is mammoth – the feature was [...]

Passionate about mountain culture? Prove it.

Do not be surprised at a job interview for Origin Design if we ask you to take off your coat. We just want to see if you really mean it when you say you love the mountains. (Half as much as our Montreal office’s Account Manager does.)

Lunch? Just a banana, thanks.

Revisiting yesterday’s theme of making peace with our inner ape, we thought we’d share a few photos of the Origin Whistler team swinging through the trees at Monkido last week. (More pics are posted on our flickr account.)