Deep thought of the day: Are human beings close to reaching the limit of their physical capacity, or are there actually no limits? Consider: the biggest Ollie ever by Aaron “Jaws” Homoki, Robin Avery’s highline on the top of the Chief, and Jed Mildon’s triple BMX backflip. (Note to the UK: Stop looting, lads. Find [...]
Posts under ‘Mountain Sports’
Outdoor brands, video lookbooks part 2
The Lifetime Collective wish us a happy summer… but we’re not sure they mean it. Lifetime Spring/Summer 2011 from Lifetime Collective on Vimeo. What our brand doctor gets from this is: we don’t take ourselves too seriously. Even though we’re suckers for pretty shafts of sunlight and the way-lovely West Coast. Another lifestyle apparel video, [...]
Retailer Trailers – Our Favourite Summer Videos from Apparel Brands
In anticipation of next week’s Outdoor Retailer show, we have rounded up a few videos featuring some of the outdoor apparel brands we love to swoon over. Look-books are evolving in such a beautiful way, leveraging consumers’ deep connection to the emotion, the place, the feeling the brand conjures. Where else are we as aspirational [...]
Swimming in the Deep Summer talent pool
It’s got to be said, trite as it may sound – the real winners at Kokanee Crankworx’ Deep Summer photo showdown are the audience members. 6 photographers wrangling crews of 6-10 athletes, editors, assistants and moral-supporters, over 72 hours, dedicated purely to art? A quick crunch of the numbers and that’s 3500 hours of creative [...]
Before and After: the Kokanee Crankworx wheel turns
There is a poem I love by Gary Synder – Axe Handles. When photographer Blake Jorgenson dug through his archives to post an early Joyride poster (from the precursor to Kokanee Crankworx) on facebook this week, I thought of that poem. Back in 2002, Jorgenson was fresh off his win of the Pro Photographer Showdown. [...]
Hey rioters, why don’t you channel that energy into an action sport? It’s a much better rush.
Canucks fan and the city of Vancouver woke up this morning in the Hurt Locker – the City of Glass has become the City of Broken Glass and Dreams. The disappointment triggered a morning conversation over the Origin Whistler coffee-maker (Kicking Horse coffee, we’re fanatical) about the kinetic energy that ripples through the bodies of [...]
Commitment is…
If the sheer commitment and passion for mountain biking on exhibit at the Bike Parks BC Ultimate Summer of Free Ride contest doesn’t get you pumped for bike season, then you might want to check your pulse. A sample of the entries, announcing what people would blow off in order to win a summer of [...]
“To win the Ultimate Summer of FreeRide Contest and spend my summer riding the best bike parks in BC, I would blow off…”
The Bike Parks of BC Summer of Freeride contest has always been a killer 6/49 lotto calibre prize… (something our entire team dream of winning, if only we weren’t ineligible due to our roles as the creative cats behind the contest,) but this year’s comp has such a fresh angle that we’re getting our kicks [...]
Moodboard Monday: Mobile
Our Interactive Team has been busy of late, developing mobile sites for clients including Whistler Golf Club, whose m.whistlergolf.com site gives hole-by-hole, blow-by-blow beta on releasing the eagle. Origin Whistler crew also hit the Vancouver Marathon this weekend, after months of training in the rain and snow. It only seemed right to build a moodboard [...]
