You can’t take the members of our team to bed with you. But this is the next best thing. We’ve compiled advice, tips and opinions for the Outdoor Sports and Tourism Industry into one sexy little tome that would enhance any bedside table. And it’s not just good-looking. It’s got substance too. To get your [...]
Posts under ‘Origin Culture’
Viagra for Video: how to get it up and keep it up. / Viagra pour vidéos : comment exciter la curiosité des gens et la satisfaire.
Demand for video is up (from consumers, brands, marketing departments and the C-suite). But creating a good video/piece of digital content is resource intensive. So what should you be thinking about, before you hit the record button, to make sure you maximize your ROI? The aim of TED’s Ads Worth Spreading is to encourage a [...]
Fit to Be Shared: A Word of Mouth checklist. / Prêt à partager: Une liste de vérification « Bouche à oreille ».
Truism 1: Word of Mouth has always been at the heart of business growth. People trust recommendations from their friends, friends of friends, or other consumers, almost six times more than they trust brands and traditional advertisements. Truism 2: Social Media is word of mouth on steroids. If you can create a buzzworthy destination marketing [...]
And you thought the His version of the new Skin Suit was fast…
Thanks to photographer Patrick Hui and digital designer Marc-Oliver for the dishing up the caption gold. (And no, we don’t want to see Tippie adopt this look, either.) Next up, we pose the question, “When is a door not a door?” It’s very Magritte…
For the love of a clever caption…
Our Interactive Director directed his eye for the absurd on this, The Door to Nowhere, during a recent trip to Jay Peak and Newport. We thought it warranted a caption. (And we will pick a winner for last week’s shot of the Debut of the DH Speed Suit, too, as soon as we deal with [...]
5 Ways of Looking At Jay Peak
Working on developing campaign creative for Jay Peak 2012.12, we sent our AD on a reconnaissance mission. Here’s a peek through his viewfinder.
Eavesdropping on studio melt-downs
Last week, our AD had a bad day. Luckily, we took a screenshot. The kitten is standing by.
Caption Contest presents the Valentine’s comedown edition
Meet Gus, the floating boy genie, star of our Caption Contest from last week. (He knows when to make a logo bigger, when to add a cat, and when to take the morning off to ski.) And, now, for our next trick, we present the Valentine’s Day comedown edition. Got a caption?
