Our team made the pre-dawn trek to Vancouver this morning for the BCAMA’s Annual Ad Agency Panel on Advertising Trends for 2012. Here are our top 5 take-aways. (A quick and dirty recap, thanks to our Interactive Director Rory Tucker, Resource Director Ruby Virk and Account Manager Carlee Cindric). More in-depth thinking (when we haven’t [...]
Posts under ‘Origin Culture’
Caption Contest returns!
Last week, 8 witty quippy captions came in to amuse and entertain us. And for that, we thank thee. And invite suggestions as to how to best title this image. Our new art director. God, he’s got good instincts.
Caption Writing Contest!
Today, we debut the Origin caption writing contest, a social media project that has 2 aims. 1. To crack us up. 2. To discover the quippy copywriting talents lurking out there in cyberspace. Showing off some of our favourite photography is an added bonus. How it works? Write quippy caption in the comments section below. [...]
Passion and Risk – the most thrilling combination of all.
Farewell from Origin’s fashionista Account Director Kevani Macdonald. Everyone please raise a glass to Passion, as I embark on a new future in retail management and fashion collaborations. Passion. For all of us who choose to call Whistler home, we know what it’s like to follow a dream because it feels right in your heart, [...]
Wanted: Account Director (Montreal)
We’re holding out for that perfect someone. We know you are out there, so send in your resume today! Origin Design + Communications is looking for an ACCOUNT DIRECTOR with proven senior-level experience in leading agency accounts, managing client relationships and strategic marketing planning to join our Montreal team. A passion for action sports and mountain [...]
How to Train an Intern, with Tom Sachs
If we were to draft our own script for an intern training video, it would contain these bullets: 1. Do not EVER make the coffee. You will make it too watery, too weak, or too washed out to properly fuel production here. Leave that to one of the 3 designated team members who have been [...]
Moodboard Monday – Anticipation for Winter
We know that – for a lot of people out there – fall is just a bummer season… summer is over, it’s dark going to work, it’s dark leaving work, it never stops raining and depression sets in. But for us Originers, fall is something totally different. We are in full anticipation for winter! OK, so [...]
Moodboard Monday – Giving Thanks
Today the Origin team are giving thanks for: Fallen trees and fluffy snow Stem Cells and Stem Cell transplant research My girls, dirt, rocks, stumps, roots and full-face helmets RAIN! It brings snow AND hero dirt, my two favouritest things!! People watching the fact it will always be so entertaining The fact that winter is [...]
Moodboard Monday – Summers Not Over Yet
Thanks Giving may only be a week away but we’re still being blessed with the occasional summers day, office dog Nixon certainly seems to be enjoying himself.
Salomon’s fall creative heads out of the park
When you labour over creative campaigns, you can start to lose Big Picture perspective and obsess over the granularity, (fullstops or no? is there enough mud on that shoe? does the blue pop enough?) so it’s fun to pull back up and look at a finished approved ad, like this fall in-store display that our [...]
