Coffee cards, frequent flyer points, VIP discounts… 92% of Canadians are members of at least one loyalty program, and on average, are members of 6.4 of them. They’re one of the simplest and most effective tools for customer retention. So has your brand gotten with the program? Because, from where we sit, outdoor retailers are [...]
Posts under ‘Research’
This news was published by SportsOneSource today. A new economic analysis details how the $12.2 billion winter tourism industry spread out across 38 states has experienced an estimated $1 billion loss and up to 27,000 fewer jobs over the last decade due to diminished snow fall patterns and the resulting changes in the outdoor habits of [...]
No Kermit, It Isn’t Easy Being Green, But It Can Be Worth It / Non Kermit, être Vert Ce N’est Pas Facile, Mais ça Peut Valoir La Peine.
No Kermit, it isn’t easy being green, but it can be worth it. Green is good. We all know it. The question is, do consumers still care? Recent studies, including an Ipsos Reid study of consumer attitudes toward major Canadian retailers right here in BC, show that in fact they do. According to Ipsos Reid, [...]
Whose responsibility is it to reach into the hearts and minds of urbanites and awaken their inner wild? By MJ Legault If you build it, they will come. That’s kind of the assumption we, in the destination recreation business, tend to operate under. We create these awe-inspiring places, make beautiful marketing encouraging people to come, [...]
The Outdoor Industry Association has recently released it’s Economic Impact Report and I have to admit to being impressed by the numbers. The report reinforces what the outdoor industry has known for a long time — outdoor recreation is a larger and more critical sector of the American economy than most people realize. Here are a [...]
Viagra for Video: how to get it up and keep it up. / Viagra pour vidéos : comment exciter la curiosité des gens et la satisfaire.
Demand for video is up (from consumers, brands, marketing departments and the C-suite). But creating a good video/piece of digital content is resource intensive. So what should you be thinking about, before you hit the record button, to make sure you maximize your ROI? The aim of TED’s Ads Worth Spreading is to encourage a [...]
Survey Predicts Top 20 Fitness Trends for 2012 From SportsOneSource Media Zumba is in and Pilates is out, according to more than 2,600 fitness professionals who completed an American College of Sports Medicine survey of the top fitness trends for 2012. The survey results were released today in the “Worldwide Survey of Fitness Trends for [...]
“Smart phones have become such an important part of our lives that many of us would give up high-heels, cable TV, even chocolate just to continue using them.” That’s the intell from Google this week, after the data from a 5000 person survey was crunched. (We’re not really surprised about the heels, but chocolate?!) The [...]
I’ve been reading Tony Schwarz’ new book, The Way We’re Working Isn’t Working, about optimising performance in the digital age. The premise is simple: “The furious activity to accomplish more with less exacts a series of silent costs: less capacity for focused attention, less time for any given task, and less opportunity to think reflectively [...]