Survey Predicts Top 20 Fitness Trends for 2012
From SportsOneSource Media
Zumba is in and Pilates is out, according to more than 2,600 fitness professionals who completed an American College of Sports Medicine survey of the top fitness trends for 2012. The survey results were released today in the “Worldwide Survey of Fitness Trends for 2012″ article [...]
Posts under ‘Research’
Survey Predicts Top 20 Fitness Trends for 2012
Google announces there’s a smart phone movement underway. Have you mobilised your marketing?
“Smart phones have become such an important part of our lives that many of us would give up high-heels, cable TV, even chocolate just to continue using them.” That’s the intell from Google this week, after the data from a 5000 person survey was crunched. (We’re not really surprised about the heels, but chocolate?!)
The key [...]
Have you gone to the Dark Side?
I’ve been reading Tony Schwarz’ new book, The Way We’re Working Isn’t Working, about optimising performance in the digital age. The premise is simple:
“The furious activity to accomplish more with less exacts a series of silent costs: less capacity for focused attention, less time for any given task, and less opportunity [...]
Less is More
Our creative team have been admiring Anstrepo’s experiments in stripping design packaging down.
But the “less is more” mantra is most elegantly illustrated by an old-school employee handbook from Nordstrom’s, a Hall of Fame member of Fortune magazine’s “100 Best Companies to Work For.”
Once upon a time, they had the confidence to provide their employees with [...]
How did you plan your last vacation? / De quelle façon avez-vous planifié vos dernières vacances ?
Where do TripAdvisor and YouTube factor into the decision-making process? Recently, we were questioned on how many people actually consult YouTube and TripAdvisor when making holiday decisions. This discussion was prompted by a post on the near death of the travel brochure by our Creative Director, Danielle Kristmanson.
Last year, Google shared study results on [...]
Is the travel brochure dead? – Resort Marketing and the Move to Online
As an advertising and marketing agency specializing in destination and resort marketing, there was a time where the travel brochure and vacation planner were at the cornerstone of our business. The brochure format has been a staple of resort destinations, tourism marketing associations and adventure and activity operators since their inception. Even as early as [...]
Google ‘Me’ vs Facebook?
The rumour mill has been running on a supposed competitor to Facebook coming from the people of the highly successful [sarcasm] Buzz and Wave offerings. It seems that there might be an alternative social network in the works from web powerhouse Google and it might be called Google ‘me’. Other than adding to the
gossip, we [...]
Plugging in the 3rd Party
At Origin Design + Communications, we subscribe to a philosophy of utilizing Open Source, Social Media, and other 3rd party applications and platforms wherever and whenever possible.
The benefits that come from this are as follows.
1. Why reinvent the wheel: If developers have already created functionality that satisfies your requirements, it seems silly to try to [...]
The Rise of Location-Aware / L’émergence de la géolocalisation
We have all been watching the explosion of mobile devices and salivating at the marketing potential in our hands. Recently, any marketing professional with a reading list can’t escape the mentions of Gowalla, Foursquare, Yelp, etc and how they are taking over. Here is an overview of location-aware applications.
How does it work?
Location-aware applications deliver [...]
2008-2009 Canadian Skier and Snowboarder Facts and Stats
The Canadian Ski Council (www.skicanada.org) released their latest research and I will spare you the long read. In essence, the report states that the 08/09 season saw a decline from the record high skier visits in 07/08 for Canada. The only region that saw growth was the Atlantic region. The biggest decline was heliski operators [...]
