Where do TripAdvisor and YouTube factor into the decision-making process? Recently, we were questioned on how many people actually consult YouTube and TripAdvisor when making holiday decisions. This discussion was prompted by a post on the near death of the travel brochure by our Creative Director, Danielle Kristmanson.
Last year, Google shared study results on [...]
Posts under ‘Research’
How did you plan your last vacation? / De quelle façon avez-vous planifié vos dernières vacances ?
Is the travel brochure dead? – Resort Marketing and the Move to Online
As an advertising and marketing agency specializing in destination and resort marketing, there was a time where the travel brochure and vacation planner were at the cornerstone of our business. The brochure format has been a staple of resort destinations, tourism marketing associations and adventure and activity operators since their inception. Even as early as [...]
Google ‘Me’ vs Facebook?
The rumour mill has been running on a supposed competitor to Facebook coming from the people of the highly successful [sarcasm] Buzz and Wave offerings. It seems that there might be an alternative social network in the works from web powerhouse Google and it might be called Google ‘me’. Other than adding to the
gossip, we [...]
Plugging in the 3rd Party
At Origin Design + Communications, we subscribe to a philosophy of utilizing Open Source, Social Media, and other 3rd party applications and platforms wherever and whenever possible.
The benefits that come from this are as follows.
1. Why reinvent the wheel: If developers have already created functionality that satisfies your requirements, it seems silly to try to [...]
The Rise of Location-Aware / L’émergence de la géolocalisation
We have all been watching the explosion of mobile devices and salivating at the marketing potential in our hands. Recently, any marketing professional with a reading list can’t escape the mentions of Gowalla, Foursquare, Yelp, etc and how they are taking over. Here is an overview of location-aware applications.
How does it work?
Location-aware applications deliver [...]
2008-2009 Canadian Skier and Snowboarder Facts and Stats
The Canadian Ski Council (www.skicanada.org) released their latest research and I will spare you the long read. In essence, the report states that the 08/09 season saw a decline from the record high skier visits in 07/08 for Canada. The only region that saw growth was the Atlantic region. The biggest decline was heliski operators [...]
SIA Snow Sports Market Executive Summary
At Carte Blanche, the freeski Summit held as part of IF3 in Montreal last weekend, I quoted The 2009 SIA SnowSport Market Intelligence Report. The 200 plus page report is available to SIA members but I felt it would be useful to post the key statistics that were referenced during the seminar. For a [...]
Social Media Lessons from Broken Guitars
A hot item on the viral scene, this video from Dave Carroll has had nearly 600,000 views in 3 days and is being tweeted and blogged about like crazy.
In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines [...]
Top 13 online resources for Action Sports marketers
Marketing in the action sports industry is a challenging endeavour. With the exception of a few big players, most brands struggle with small budgets and a lack of qualified marketing professionals specific to the industry. Companies need every resource they can to cash in on this multi-billion dollar business so we’ve amassed a baker’s dozen [...]
Top 13 online resources for Action Sports marketers
Marketing in the action sports industry is a challenging endeavour. With the exception of a few big players, most brands struggle with small budgets and a lack of qualified marketing professionals specific to the industry. Companies need every resource they can to cash in on this multi-billion dollar business so we’ve amassed a baker’s dozen [...]
