We have all been watching the explosion of mobile devices and salivating at the marketing potential in our hands. Recently, any marketing professional with a reading list can’t escape the mentions of Gowalla, Foursquare, Yelp, etc and how they are taking over. Here is an overview of location-aware applications. How does it work? Location-aware applications [...]
Posts under ‘Research’
2008-2009 Canadian Skier and Snowboarder Facts and Stats
The Canadian Ski Council (www.skicanada.org) released their latest research and I will spare you the long read. In essence, the report states that the 08/09 season saw a decline from the record high skier visits in 07/08 for Canada. The only region that saw growth was the Atlantic region. The biggest decline was heliski operators [...]
SIA Snow Sports Market Executive Summary
At Carte Blanche, the freeski Summit held as part of IF3 in Montreal last weekend, I quoted The 2009 SIA SnowSport Market Intelligence Report. The 200 plus page report is available to SIA members but I felt it would be useful to post the key statistics that were referenced during the seminar. For a full [...]
Social Media Lessons from Broken Guitars
A hot item on the viral scene, this video from Dave Carroll has had nearly 600,000 views in 3 days and is being tweeted and blogged about like crazy. In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United [...]
Top 13 online resources for Action Sports marketers
Marketing in the action sports industry is a challenging endeavour. With the exception of a few big players, most brands struggle with small budgets and a lack of qualified marketing professionals specific to the industry. Companies need every resource they can to cash in on this multi-billion dollar business so we’ve amassed a baker’s dozen [...]
Top 13 online resources for Action Sports marketers
Marketing in the action sports industry is a challenging endeavour. With the exception of a few big players, most brands struggle with small budgets and a lack of qualified marketing professionals specific to the industry. Companies need every resource they can to cash in on this multi-billion dollar business so we’ve amassed a baker’s dozen [...]
Interview with Josh Spear
You’re an avid snowboarder. Do you think digital/social media will affect action sports in ways that are different from mainstream media? JS: No, not particularly. Action sports brands need to act like any other brand in a consumer’s life and embrace digital as a new form of communication that is here to stay. If anything, [...]
Feeling Viral?
Samsung sure is. Check out their latest effort below. When I first tweeted about it yesterday it was less than 200, 000 views and now it is closing in on 1.2 million. What does sheep have to do with LED TVs? Will it work? I am not exactly sure and we will watch it to [...]
Facebook tries to keep up with Twitter with new real-time format
The ever-growing social networking website and thorn-in-the-side of cheating spouses everywhere, Facebook is looking to update its format to keep up with the rapidly-changing face of social networking. With the incredible growth of Twitter and it’s real-time live updates, Facebook sees the need to jump on board in order to keep up and not lose [...]
Obama gets Bitchslapped by 300 Economists in national press
From AdSavvy.com, a report on the advertisement taken out in the Washington Post, the New York Times, the Los Angeles Times, Chicago Tribune, Washington Times, and Roll Call by 300 economists. The ad, pictured above, calls Obama out on his call that their is no disagreement that the stimulus package is needed. The text from [...]
