Survey Predicts Top 20 Fitness Trends for 2012
From SportsOneSource Media
Zumba is in and Pilates is out, according to more than 2,600 fitness professionals who completed an American College of Sports Medicine survey of the top fitness trends for 2012. The survey results were released today in the “Worldwide Survey of Fitness Trends for 2012″ article [...]
Posts under ‘Research & Articles’
Survey Predicts Top 20 Fitness Trends for 2012
Crystal Ball Wanted? Insights from the SIA Participation Report. / Dans la boule de cristal ? Ce que nous dit le Participation Report du SIA.
Half of the 31 million Americans who identified themselves as skiers or snowboarders DID NOT participate in the sport in 09/10, because of increased work and family commitments and not having anyone to go with… And though skier visits were up in Canada, actual participation amongst Canada’s 3.7 million skiers and boarders also continued a [...]
Your best marketing strategy: Enchanting the Everywoman, not just the Influencer
Just finished reading Guy Kawasaki’s Enchantment: the Art of Changing Hearts, Minds, and Actions.
(Here’s his own abridged version: leading off the top with my favourite tip, embrace your crow’s feet.)
Was intrigued by his chapter on How to Launch, where he inverts the traditional marketing focus on influencing the influencers. The influentials typically are journalists, [...]
Advertising Hit or Miss? If you want to be a hit with your consumers, you need to speak Woman
This 1959 print mag advertisement pulled from the pages of Esquire magazine has the most random copy we’ve encountered in some time. In its effort to identify the unique selling feature of the product, the copywriters are clearly speaking directly to a male (dare we say woman-hating?) customer. “Men are better than women! Indoors, women [...]
Price vs Content: To Connect With Consumers in the New Economy, Understand Which is Really King
The lull in the economy, the rise of the internet and the commodification of the vacation experience are the mountain travel sector’s perfect storm, leading to a cultural shift in consumer behaviour: shrinking booking windows, shortened stays, increased price sensitivity and an across-the-board move towards online booking.
The Mountain Travel Research Program recently asked three property [...]
How did you plan your last vacation? / De quelle façon avez-vous planifié vos dernières vacances ?
Where do TripAdvisor and YouTube factor into the decision-making process? Recently, we were questioned on how many people actually consult YouTube and TripAdvisor when making holiday decisions. This discussion was prompted by a post on the near death of the travel brochure by our Creative Director, Danielle Kristmanson.
Last year, Google shared study results on [...]
Plugging in the 3rd Party
At Origin Design + Communications, we subscribe to a philosophy of utilizing Open Source, Social Media, and other 3rd party applications and platforms wherever and whenever possible.
The benefits that come from this are as follows.
1. Why reinvent the wheel: If developers have already created functionality that satisfies your requirements, it seems silly to try to [...]
The Basics of Pay-Per-Click Advertising — A Method to the PPC Madness
Upon first experience with Pay-per-click advertising, many find it confusing and frustrating. However there is little reason to be intimidated, and the benefits of understanding and using pay-per-click advertising goes a long way in mountain sport and ski resort marketing and strategy. Origin Design + Communications believes PPC to be an integral building block in [...]
Olympic Marketing Spotlight – Slovenia House Showcases Strong Brand at 2010
The beer has been mopped up and the flags have been pinned back to the wall. The 2010 Olympic Games have concluded and as we wait for the Paralympic Games to begin, there’s time to reflect on the mark left by the festivities. One brand that has done an incredible job of leaving an impression [...]
The Future is Now / Le futur, c’est maintenant.
The days of “wait-and-see” are gone…along with this guy. Photo Credit.
Guess what your customers want. Your customers want it now. And they want it to be good. What is it? It is Nowism. The newest trend in consumerism,
Nowism is your customers’ need for instant gratification brought on by a fascination with convenience and the almighty [...]
