The Challenge:
With the start of each winter season Whistler Blackcomb faces the challenge of maintaining its leadership position, promoting opening day, raising awareness for (usually awesome) early season conditions, stimulate visitation and generating general stoke and buzz among snow-lovers. For the start of the winter 2011.12 season, Origin was challenged to create a campaign [...]
Posts under ‘Shameless Self-promotion’
The Peak to Peak Experience at YVR Shortlisted
The Media Innovation Awards gala is still two weeks away. But great news released last week confirmed that our collaboration project with Tourism Whistler, Whistler Blackcomb and Wasserman Partners has made it to the MIAs shortlist.
“The Peak to Peak Experience at YVR” is shortlisted under the category of Ambient/Place-Based Media (large scale) and is a great example of thinking outside [...]
The Best of the Whistler Insider blog, Summer 2011
Okay. We’ve been in therapy for long enough to admit it: summer is over.
So in a fit of nostalgia, we found ourselves re-visiting the Whistler Insider blog, to remember some of the highlights – rounds of disc golf, floats down the River of Golden Dreams, lazy days browsing the Farmers Market with dog in tow, [...]
Killer Campaigns Start With Straight-Shooting Dead-Eye Insight
It was gratifying to read the headlines earlier this summer:
Tourism Whistler’s Breton Murphy credited the big increase in regional visitors to competitive accommodation and to a social media focus on publicising the resort’s many free or cheap activities. At the end of August, Tourism Whistler’s president and CEO Barrett Fisher told the Sun:
Whistler has had [...]
The City of Newport / La Ville de Newport
We took a leaf from the old–school urban designers or ‘placemakers’ when we were charged to develop a brand and website for Newport, Vermont.
Placemaking originated in the 1960s, when architects and planners offered groundbreaking ideas about designing cities that catered to people, not just cars and shopping center developers. Their work identified the importance of [...]
Salomon’s fall creative heads out of the park
When you labour over creative campaigns, you can start to lose Big Picture perspective and obsess over the granularity, (fullstops or no? is there enough mud on that shoe? does the blue pop enough?) so it’s fun to pull back up and look at a finished approved ad, like this fall in-store display that our [...]
Jobs. Well. Done.
Ahem. Excuse us for a moment while we co-opt today’s recess for a little back-patting… (Well, that’s physical exertion, right?)
With the wind-down of the snow season, the verdicts on Winter 2010-2011 branding campaigns are coming in.
At last week’s National Ski Area Association Awards, Jay Peak Resort won Best Overall Marketing Program for a resort with [...]
Can you code as well as Chuck Norris kicks ass?
Since this worked well for us last time we are asking again:
We are looking for web geeks that like to play outside.
If you are not afraid of calling yourself a geek, you are probably close to being the right person; if you have had stitches from an action sport you’re getting warmer, if other geeks [...]
