In case you’re wondering if the video arms race is on in the destination tourism marketplace, we thought we’d post up our most recent collaborations with Switchback Entertainment for both Tourism Whistler and Whistler Blackcomb. Last year, in the midst of brainstorming campaign creative, Mike Douglas and I found ourselves fairly drooling over Tourism Alberta’s [...]
Posts under ‘Shameless Self-promotion’
Adidas Showroom Case Study
The Situation adidas had two new showroom spaces in their Montreal office for their golf apparel and Taylormade hardgoods. The showrooms were two empty shells in a slightly awkward space. Our mandate was to take charge of the design and installation of these two showrooms. The Objectives Provide a functional workspace for the reps. Ensure [...]
WB goes deep into content marketing with 2012.13 Wonder campaign
As Web 2.0 matured, brand stories have had to evolve in order to work across multiple platforms and sustain longevity in social channels. This has created a shift towards more “real” and less contrived tales. It’s the next-level of pull vs push marketing: sustainable content marketing. The goal for Whistler Blackcomb, this winter, was to [...]
The Intern Chronicles
Ryan Terry, a 21 year old marketing student at Vermont’s Champlain College hails from Oceanport, New Jersey, and has landed in our Montreal offices as intern. Here’s why we love him already. I decided early on that I would spend my spring semester studying abroad here in Montreal at one of Champlain Colleges satellite locations. [...]
Instagram powers Tourism Whistler’s #WhistlerUnfiltered campaign
Check out the live project here! Word-of-mouth takes #1 spot: This year, Tourism Whistler came to us with an interesting nugget of insight from their consumer research—people come to Whistler not because they spend hours online researching the best place to ski, or even because they are tempted with a great package deal. The #1 [...]
Outdoor sports retail store Au Sommet opens its doors
Here’s a preview of the Au Sommet store which launched last week here in Montreal. Origin worked with the independent retailer (who also operates a The North Face partner store) to create story telling opportunities in the store and unique custom made pieces that speak to the both the local flavour and the brand’s outdoor adventure [...]
Let. It. Snow. (Whistler Blackcomb releases The Wonder Reels.)
Here at Origin, we belong to the Church of Story. (Press play now, for requisite soundtrack >>) But seriously, we were stoked to read Slopefillers’ recent post about the Wonder campaign we developed for Whistler Blackcomb for Winter 2012.13, which is just beginning to saturate the snow-starved air-waves with the screening of Episode 1 of [...]
JayPeakResort.com is now live / JayPeakResort.com est maintenant actif
Launching the new Jay Peak website was a pretty big deal for us. A new website launch is huge for any client and agency involved, but this one was especially exciting. That’s because Origin and Jay Peak constructed the new site using highly capable interface technology called Responsive Web Design. Now that the smoke has [...]
Jay Summer Love
The Jay Peak Moment{Us} Campaign, launched just a few days ago. The campaign aims to show how Jay Peak is the kind of place where seemingly little moments – the kind you capture on your iPhone – are sometimes the most profound. And that Jay is more than a mountain, more than an ice rink, [...]
