“Smart phones have become such an important part of our lives that many of us would give up high-heels, cable TV, even chocolate just to continue using them.” That’s the intell from Google this week, after the data from a 5000 person survey was crunched. (We’re not really surprised about the heels, but chocolate?!)
The key [...]
When IMBA Canada were handed the reins to their website from the US-based International Mountain Bike Association to kick off 2011, they approached us for a creative redesign to enhance the site’s usability and give it a distinct Canadian identity. IMBA represents a global network of 35,000 individual members, 750 mountain bike clubs, and 600 [...]
The theme of our moodboard this week is pure and simple: Bike Porn. Velolust. Pedalophilia. A celebration of the launch of IMBA Canada’s new all-maple website.
As Lora Woolner, IMBA Canada’s executive director posts on the site blog, the launch of their own website is a great milestone for IMBA Canada, which, until now, has “squatted” [...]
A little bike porn to welcome the first days of spring — the newest issue of Decline magazine has a cover image that is one of the most creative POV shots we’ve seen. Photographer Harookz hooked rider Kelly McGarry up with a full-size DSLR body-cam to get this point-of-view. Harookz gave Gravity the low-down on [...]
When someone calls you: “a ski resort marketing genius factory” doing “stellar work” (Slopefillers), “consistently fresh, visually ON and armed with sharp and effective copy aimed to captivate” (Happy + The Bike), and ranking amongst the top 20 best designed tourism sites for our work with Tourism Telluride, even our copywriters are at [...]
The North Face puts their money where their brand is with a new initiative involving the National Parks Foundation. Starting today, the iconic outdoor brand will donate $1 every time someone checks in at a National Park or a North Face retail location. The program will be run on Facebook Deals, a new platform developed [...]
There’s something rewarding about working with a client that has both a solid brand and the balls to show it. We’re lucky in that we have quite a few of these clients. Our recent campaign for Jay Peak Resort is a good example of how that mix of cojones and cleverness can look. When you [...]
This article originally ran in the Summer 2010 issue of SBC Business Magazine, and is penned by our copywriter and social media consultant Mike Berard.
Newsflash: Social media and mobile technologies are more than time-wasting toys. They’re a digital path to profit and, whether you like it or not, a necessity. By Mike Berard
Over the [...]
This is part two of a post that originates here. Check it out.
After five months of careful planning, creative plotting and kickass production, The Origin Montreal team has put the finishing touches on the Jay Peak Magazine. Published annually by the good people at Jay Peak Resort, the magazine is one-part vacation planner and one-part [...]
“I love deadlines. I love the whooshing noise they make as they go by.” – Douglas Adams
In the world of advertising, deadlines are a constant reality. In this fast-paced existence, it often feels like that moment of appreciation for work doesn’t come until weeks later when you see your handywork on a billboard or in [...]
