“I love deadlines. I love the whooshing noise they make as they go by.” – Douglas Adams
In the world of advertising, deadlines are a constant reality. In this fast-paced existence, it often feels like that moment of appreciation for work doesn’t come until weeks later when you see your handywork on a billboard or in a magazine. As such, it’s good to try and stop and reflect on the work once in a while. At the moment, Origin’s Montreal office and Whistler editor Mike Berard are in the final stages of a project they’ve been working on for four months – the Jay Peak Resort magazine is literally days away from going to the printer. The crew is in that moment of trying to appreciate all the work they’ve put into this custom magazine publishing job, while waiting for final approval from the client. It’s a thrilling time, and we’re excited for the final product to be placed in our eager little hands. Stay tuned for more…
Origin designer Simon Roy overseeing the final stages of the custom magazine design.
This great short film by Whistlerite Matt Walker is an awesome look into the faces of Whistler, and the uneasiness that happens when put in front of the camera. The ethereal music and well-chosen backgrounds do an incredible job of highlighting the intimate moments between camera and subject. Great work Matt! – MB
In an interesting move, Seattle ski (and snowboard, and inline skate, and ski boot) manufacturer K2 has directed all their web traffic away from K2Skis.com to their Facebook page. Offering a sneak preview of their 2010-2011 lineup of equipment, the iconic Pacific Northwest company seems to be making moves to bolster their Facebook numbers and beef up their social media presence. If this is the case, it’s not a bad move…as long as they revive their traditional site, or an evolution of it. While Facebook and other social media channels are great for sharing, I can’t see any other reason for ditching a traditional website now and alienating that big part of the ski market that still views Facebook as “something for the kids” i.e “your dad.” Because, let’s be honest, “your dad” still buys a large chunk of the ski industry’s product, and he wants to see a good ol’ “traditional” website. Oh, how the times have changed… – Mike Berard
Added 4:35 Thursday, July 29th – K2 Skis has gone live with their new site, after only a day or two of the FB rerouting. Apparently, it wasn’t a big social media move at all. Check the new site here.
Notre bureau de Montréal est à la recherche d’un designer/infographe. Il ou elle est passionné par le sport de montagne, parfaitement bilingue, organisé et possède un minimum de 3 ans d’expérience en agence. Le poste est permanent, à temps plein. Le designer/infographe chez Origin contribue à la conception et à l’élaboration de création de marques, de campagnes publicitaires et de matériaux promotionels. Il ou elle devra être en mesure de préparer des documents pour l’impression, vérifier les épreuves de l’imprimeur, adapter des concepts en différents formats, gérer les images des clients.
Exigences / compétences recherchées :
• 3 ans d’expérience pertinente.
• Connaissance approfondie de la préparation pour l’impression
Il ou elle applique ses design autant au web qu’a l’imprimé et maîtrise les logiciels suivants:
* InDesign
* Photoshop
* Illustrator
* HTML/XHTML
La personne recherchée devra faire preuve à la fois d’une grande autonomie et d’un goût développé pour le travail d’équipe.
• Maîtrise de l’environnement Web
• Minutie et souci du détai
• Capacité à travailler dans des délais serrés
• Esprit d’équipe
• Bilingue
Détails supplémentaires
Veuillez faire parvenir un CV ainsi que votre portfolio par courriel. Toutes les candidatures sont appréciées mais nous contacterons uniquement ceux considérés pour le poste.
Pour soumettre votre candidature, mj@origindesign.ca
I have to admit I am rapidly tiring of slideshows, infographics and other presentations that spout stats and “facts” about social media like it is the savior of all mankind. However, despite the dubious “stats” (which I’ve seen quoted a million times without documentation or attribution) this slick presentation is worth a watch, if only for its summary of what social media is capable of and where it’s going. Let’s be honest, the power of social media is inarguable and has been for a couple years now. Like the slideshow says, if your brand is not on board, it will be soon…because it’ll have to be. Enjoy the slideshow and feel free to comment here. – Mike Berard
As a designer working in a marketing and advertising agency, I am often asked by clients to add or modify elements of a design based on their ideas of good design. Sometimes this works. And sometimes it doesn’t.
Design on its own can be pure aesthetic, but design for business requires a ground-up approach that respects heirarchy in content. Design should guide users in the proper direction, “proper” meaning towards the content you want them to see. This heirarchy is very specific, therefore, it is critical for the time and effort to be put into creating a solid order of priority of information before design. This ensures the flow is worked out prior to the designer jumping into the design process. This saves time, money and frustration for everyone.
Smashing Magazine did a good job of summing up this process in an entertaining and informative blog post about heirarchy in design. Check it out and chime in with your thoughts. – Janalee Budge
We built this sweet project for our friends at @WhistlerBlckcmb. You should check it out: http://ow.ly/2xCqporiginwhistler2010/08/31
Thanks Quentin! RT @Pix6z: Nice Job @OriginWhistler. I like the Movement's pg! RT @WhistlerBlckcmb Check out our website http://ht.ly/2x05Qoriginwhistler2010/08/31
This is bizarre. RT @groupY: The Weezer-Hurley Weirdness: What Can Happen When a Brand and a Band Get Too Close http://bit.ly/bEzXB3originwhistler2010/08/27
There's a new trailer out from our good friends at @ProtectWinters. Go support this great organization: http://ow.ly/2uHYhoriginwhistler2010/08/25
RT @HelloMarcOliver: China now has 805m mobile subscribers (or twice the US population). originwhistler2010/08/09
