Commercials, because of the massive changes in viewing habits, rise of the PVR and its choke-grip on the 30 second spot, are taking one of two tacks to attract attention: cheesy, spoofy, entertaining, satirizing their very commerciality, or artistic, filmic, anti-commercials. Last winter’s Arc’teryx feature series of short films from acclaimed photographer Jordan Manley fell [...]
Posts Tagged ‘action sports marketing’
Mountain Sports and Seth Godin’s Red Zone
Anyone who knows Seth Godin’s work, knows that the guy has a knack for pointing out the obvious. A couple weeks ago his blog featured a post called “How big is your red zone?” In it, Godin points out that every activity worth doing (like skiing or snowboarding or mountain biking for example) has a [...]
Today was a good day – Nike SB stays true
Remember when Nike made its first foray into skateboarding and all the self-righteous skateboarders got all worked up over it? They claimed they’d never wear shoes from a corporate company and instead wore brands like DC which were inevitably sold to corporations like Quiksilver. Isn’t it strange how perception changes? These days, skateboarding is as [...]
