Posts Tagged ‘danger of deep discounts’

Price vs Content: To Connect With Consumers in the New Economy, Understand Which is Really King

The lull in the economy, the rise of the internet and the commodification of the vacation experience are the mountain travel sector’s perfect storm, leading to a cultural shift in consumer behaviour: shrinking booking windows, shortened stays, increased price sensitivity and an across-the-board move towards online booking. The Mountain Travel Research Program recently asked three [...]