Posts Tagged ‘Double Flip’

Jon Olsson and the Art of Presentation

Pro athletes have rarely been experts at marketing. While some standouts exist in the history of sport (Dennis Rodman, Muhammad Ali, Glen Plake), most talented sportsmen are about as media savvy as Luddites. Traditionally, professional skiers are no different. However, Swedish superstar Jon Olsson is the rare exception. Not only is the Monaco-based playboy still [...]