When it comes to ski resort and ski marketing, there’s nothing more rewarding than introducing new people to the sport of skiing or snowboarding, especially when you’re an advertising agency that believes the mountains can change lives. Around the Origin offices we know how important mountain sports are to our lifestyle, so when Salomon approached [...]
Posts Tagged ‘freeski marketing’
Why social media doesn’t matter. Unless you ignore it.
Social media. Heralded as savior by “Social Media Specialists” and derided as shallow navel-gazing by media dinosaurs. Over the past three years, the exponential growth of Facebook, MySpace and Twitter (alongside hundreds of other social networking websites) has not only reshaped the internet landscape, it has essentially changed the way those in first-world nations communicate, [...]
