Last week, the Canadian Sporting Goods Association sat down with Danielle Kristmanson, Origin’s Principal and Creative Director and Marie Josee Legault, Origin’s Partner/Strategic Planning Director. The subject was social media and the shifting landscape of marketing. If you didn’t get the newsletter in your inbox, here is the first half. To read the whole interview, [...]
Posts Tagged ‘Interview’
Lending our Hand to Protect our Winters – An interview with Chris Steinkamp / Donner un coup de main pour protéger nos hivers.
Protect our Winters is a U.S.-based organization with members from around the world who all believe in two things—winter sports, and fighting climate change. Origin believes in the same causes and worked with P.O.W. on a recent ad campaign. With an objective to gain more members, Origin asked skiers and snowboarders to lend their hand [...]
