Ahem. Excuse us for a moment while we co-opt today’s recess for a little back-patting… (Well, that’s physical exertion, right?)
With the wind-down of the snow season, the verdicts on Winter 2010-2011 branding campaigns are coming in.
At last week’s National Ski Area Association Awards, Jay Peak Resort won Best Overall Marketing Program for a resort with [...]
Posts Tagged ‘Jay Peak’
Jobs. Well. Done.
When social media ninjas congregate, beer flows, not blood. / Quand les ninjas des médias sociaux se réunissent, la bière coule à flot, pas le sang.
In late January, Origin worked with Jay Peak Resort (for whom we act as the agency of record) to host Fresh Lines, its first Bloggers Summit. The conference ran for two days, and gave local Vermont bloggers, writers, filmers, photographers, as well as snow industry social media types from Transworld Snowboarding, the BNQT group, Stokelab [...]
When It All Comes Together – Part Two / Quand tout tombe en place – 2ème partie
This is part two of a post that originates here. Check it out.
After five months of careful planning, creative plotting and kickass production, The Origin Montreal team has put the finishing touches on the Jay Peak Magazine. Published annually by the good people at Jay Peak Resort, the magazine is one-part vacation planner and one-part [...]
Jay Peak: A Case Study in Social Media Marketing for Ski Resorts
Fact: Until recently, we’ve seen very few ski areas demonstrating real social media savvy. Sorry, it’s true. While many resorts are showing up on various social media channels (Twitter, Facebook, etc), few are actually getting the point – they make the mistake of selling and promoting in the same way they do in print ads [...]
