After five months of careful planning, creative plotting and kickass production, The Origin Montreal team has put the finishing touches on the Jay Peak Magazine. Published annually by the good people at Jay Peak Resort, the magazine is one-part vacation planner and one-part editorial inspiration piece for eastern skiers and snowboarders.
This season, Jay Peak Resort [...]
Posts Tagged ‘Jay Peak’
When It All Comes Together – Part Two / Quand tout tombe en place – 2ème partie
Jay Peak: A Case Study in Social Media Marketing for Ski Resorts
Fact: Until recently, we’ve seen very few ski areas demonstrating real social media savvy. Sorry, it’s true. While many resorts are showing up on various social media channels (Twitter, Facebook, etc), few are actually getting the point – they make the mistake of selling and promoting in the same way they do in print ads [...]
