Pro athletes have rarely been experts at marketing. While some standouts exist in the history of sport (Dennis Rodman, Muhammad Ali, Glen Plake), most talented sportsmen are about as media savvy as Luddites. Traditionally, professional skiers are no different. However, Swedish superstar Jon Olsson is the rare exception. Not only is the Monaco-based playboy still [...]
Posts Tagged ‘jon olsson’
Jon Olsson Leaves Oakley to Start/Sign with YNIQ
From Freeskier.com, Jon Olsson has left his goggle sponsor of 10 years to start his own company, focusing on high-end goggles. YNIQ, a Swedish brand will take its inspiration from luxury watches and high-end eyewear. Read all about it HERE and stay tuned for a sneak peak into the brand over the next few days.
