While the media marketing industry is busy congratulating itself for its big ideas and big budget executions following Friday’s Media Innovation Awards, we’re drawn to commend a much more modest campaign closer to home.
Araxi restaurant’s 30th anniversary special.
No major ad buys. No full page takeovers. No billboards. No banners. No microsite. No app.
Just a modest [...]
Just finished reading Guy Kawasaki’s Enchantment: the Art of Changing Hearts, Minds, and Actions.
(Here’s his own abridged version: leading off the top with my favourite tip, embrace your crow’s feet.)
Was intrigued by his chapter on How to Launch, where he inverts the traditional marketing focus on influencing the influencers. The influentials typically are journalists, [...]
The lull in the economy, the rise of the internet and the commodification of the vacation experience are the mountain travel sector’s perfect storm, leading to a cultural shift in consumer behaviour: shrinking booking windows, shortened stays, increased price sensitivity and an across-the-board move towards online booking.
The Mountain Travel Research Program recently asked three property [...]
Carte Blanche, The Freeski Marketing Summit returns to the International Freeski Film Festival in Montreal this September 19th. Following on last year’s success, the summit will invite the brightest minds in freeskiing and feature up-to-date issues to be discussed by a panel of experts and the audience.
Official Carte Blanche invites will be sent this summer—in [...]
Upon first experience with Pay-per-click advertising, many find it confusing and frustrating. However there is little reason to be intimidated, and the benefits of understanding and using pay-per-click advertising goes a long way in mountain sport and ski resort marketing and strategy. Origin Design + Communications believes PPC to be an integral building block in [...]
The beer has been mopped up and the flags have been pinned back to the wall. The 2010 Olympic Games have concluded and as we wait for the Paralympic Games to begin, there’s time to reflect on the mark left by the festivities. One brand that has done an incredible job of leaving an impression [...]
