Origin Design + Communications is seeking an experienced PROJECT COORDINATOR to support Origin’s client service department. The ideal candidate will have previous experience in a marketing or advertising agency or corporate marketing department. Excellent organizational skills, project management experience and written and verbal communications are a must. Full job description is available at origindesign.ca/jobs. Interested [...]
Posts Tagged ‘Marketing’
5 Tactics to Make your Video Content go Viral
Last month, we posted the 5 Rules of Video, a primer on digital content marketing… (To recap, check out Viagra for Video: How to Get it Up and Keep it Up.) Now, for our long-awaited follow-up - the 5 best tactics to make your video content go viral… (apart from being featured as Scout Magazine’s [...]
The Good-Looking and the FUgly – Marketing That Gets an F for Disrespecting Its Audience
If storytelling is the new branding and experience is the new marketing, then marketers are going to need to learn how to lay off the key messages, and leave space for the audience to connect the dots, all by themselves. I present, in support of my sharp-and-pointy opinions, the following marketing face-off… wherein exhibit A [...]
Fortune favours the brave: Why the best marketing opportunity of your life might also be the scariest. / La fortune sourit aux audacieux: Pourquoi la plus belle opportunité de votre vie peut aussi être la plus effrayante.
The best marketing opportunities might be the scariest. If you want to know what a commercial photographer can offer you, why not see what they can do in 72 hours of sub-optimal conditions with the pressure of a competitive screening at the end. That’s how Robin O’Neill saw the Deep Winter opportunity, when she “manned” [...]
2012 Trends for Marketers to Pay Attention To
Our team made the pre-dawn trek to Vancouver this morning for the BCAMA’s Annual Ad Agency Panel on Advertising Trends for 2012. Here are our top 5 take-aways. (A quick and dirty recap, thanks to our Interactive Director Rory Tucker, Resource Director Ruby Virk and Account Manager Carlee Cindric). More in-depth thinking (when we haven’t [...]
Case study: Awesome Marketing – Araxi’s 30th anniversary fall feature
While the media marketing industry is busy congratulating itself for its big ideas and big budget executions following Friday’s Media Innovation Awards, we’re drawn to commend a much more modest campaign closer to home. Araxi restaurant’s 30th anniversary special. No major ad buys. No full page takeovers. No billboards. No banners. No microsite. No app. [...]
Your best marketing strategy: Enchanting the Everywoman, not just the Influencer
Just finished reading Guy Kawasaki’s Enchantment: the Art of Changing Hearts, Minds, and Actions. (Here’s his own abridged version: leading off the top with my favourite tip, embrace your crow’s feet.) Was intrigued by his chapter on How to Launch, where he inverts the traditional marketing focus on influencing the influencers. The influentials typically are [...]
Price vs Content: To Connect With Consumers in the New Economy, Understand Which is Really King
The lull in the economy, the rise of the internet and the commodification of the vacation experience are the mountain travel sector’s perfect storm, leading to a cultural shift in consumer behaviour: shrinking booking windows, shortened stays, increased price sensitivity and an across-the-board move towards online booking. The Mountain Travel Research Program recently asked three [...]
The Return of Carte Blanche – The Freeski Marketing Summit / Le retour de Carte Blanche – le Sommet du marketing Freeski
Carte Blanche, The Freeski Marketing Summit returns to the International Freeski Film Festival in Montreal this September 19th. Following on last year’s success, the summit will invite the brightest minds in freeskiing and feature up-to-date issues to be discussed by a panel of experts and the audience. Official Carte Blanche invites will be sent this [...]
The Basics of Pay-Per-Click Advertising — A Method to the PPC Madness
Upon first experience with Pay-per-click advertising, many find it confusing and frustrating. However there is little reason to be intimidated, and the benefits of understanding and using pay-per-click advertising goes a long way in mountain sport and ski resort marketing and strategy. Origin Design + Communications believes PPC to be an integral building block in [...]
