Earlier this year, we declared the #YearoftheHashtag passé, and predicted our top trends for 2013. This morning, we made our annual pilgrimage to the BCAMA Annual Ad Agency Panel to see what our esteemed colleagues at Cosette, DDB, Station X and Wasserman & Partners see in the tea-leaves. Here are the bets that the smart [...]
Posts Tagged ‘Marketing’
Trendwatch 2013: Moving on from the #YearoftheHashtag
The smartest thing the American Dialect Society ever did was come up with an annual Word of the Year. Otherwise, Mashable never would have had the chance to attribute cultural influence to the crusty 124 year old scholarly association dedicated to “the study of the English language in North America”. (#wordnerds) 2012, of course, was just [...]
Highlights from the Branded Content Conference
I was in Toronto yesterday for the Marketing Magazine Branded Content Conference and feel the need to share. Branded content, as we have all been hearing lately, is meant to entertain, inform and provide utility. For me personally, a stunning example was the Chipotle Ad from 2011 with Willie Nelson’s mesmerizing rendition of Coldplay’s Scientist. [...]
WANTED: Account Coordinator (Whistler)
Origin Design + Communications is seeking an experienced PROJECT COORDINATOR to support Origin’s client service department. The ideal candidate will have previous experience in a marketing or advertising agency or corporate marketing department. Excellent organizational skills, project management experience and written and verbal communications are a must. Full job description is available at origindesign.ca/jobs. Interested [...]
5 Tactics to Make your Video Content go Viral
Last month, we posted the 5 Rules of Video, a primer on digital content marketing… (To recap, check out Viagra for Video: How to Get it Up and Keep it Up.) Now, for our long-awaited follow-up - the 5 best tactics to make your video content go viral… (apart from being featured as Scout Magazine’s [...]
The Good-Looking and the FUgly – Marketing That Gets an F for Disrespecting Its Audience
If storytelling is the new branding and experience is the new marketing, then marketers are going to need to learn how to lay off the key messages, and leave space for the audience to connect the dots, all by themselves. I present, in support of my sharp-and-pointy opinions, the following marketing face-off… wherein exhibit A [...]
Fortune favours the brave: Why the best marketing opportunity of your life might also be the scariest. / La fortune sourit aux audacieux: Pourquoi la plus belle opportunité de votre vie peut aussi être la plus effrayante.
The best marketing opportunities might be the scariest. If you want to know what a commercial photographer can offer you, why not see what they can do in 72 hours of sub-optimal conditions with the pressure of a competitive screening at the end. That’s how Robin O’Neill saw the Deep Winter opportunity, when she “manned” [...]
2012 Trends for Marketers to Pay Attention To
Our team made the pre-dawn trek to Vancouver this morning for the BCAMA’s Annual Ad Agency Panel on Advertising Trends for 2012. Here are our top 5 take-aways. (A quick and dirty recap, thanks to our Interactive Director Rory Tucker, Resource Director Ruby Virk and Account Manager Carlee Cindric). More in-depth thinking (when we haven’t [...]
Case study: Awesome Marketing – Araxi’s 30th anniversary fall feature
While the media marketing industry is busy congratulating itself for its big ideas and big budget executions following Friday’s Media Innovation Awards, we’re drawn to commend a much more modest campaign closer to home. Araxi restaurant’s 30th anniversary special. No major ad buys. No full page takeovers. No billboards. No banners. No microsite. No app. [...]
Your best marketing strategy: Enchanting the Everywoman, not just the Influencer
Just finished reading Guy Kawasaki’s Enchantment: the Art of Changing Hearts, Minds, and Actions. (Here’s his own abridged version: leading off the top with my favourite tip, embrace your crow’s feet.) Was intrigued by his chapter on How to Launch, where he inverts the traditional marketing focus on influencing the influencers. The influentials typically are [...]
