In late January, Origin worked with Jay Peak Resort (for whom we act as the agency of record) to host Fresh Lines, its first Bloggers Summit. The conference ran for two days, and gave local Vermont bloggers, writers, filmers, photographers, as well as snow industry social media types from Transworld Snowboarding, the BNQT group, Stokelab [...]
Posts Tagged ‘mike berard’
Close up on a rider’s POV – Decline magazine’s latest cover and the Whistler Bike Park’s ad spread
A little bike porn to welcome the first days of spring — the newest issue of Decline magazine has a cover image that is one of the most creative POV shots we’ve seen. Photographer Harookz hooked rider Kelly McGarry up with a full-size DSLR body-cam to get this point-of-view. Harookz gave Gravity the low-down on [...]
Business by the (Face) Book – Social Media for Mountain Sports and Action Sports Brands
This article originally ran in the Summer 2010 issue of SBC Business Magazine, and is penned by our copywriter and social media consultant Mike Berard. Newsflash: Social media and mobile technologies are more than time-wasting toys. They’re a digital path to profit and, whether you like it or not, a necessity. By Mike Berard Over [...]
When It All Comes Together – Part Two / Quand tout tombe en place – 2ème partie
This is part two of a post that originates here. Check it out. After five months of careful planning, creative plotting and kickass production, The Origin Montreal team has put the finishing touches on the Jay Peak Magazine. Published annually by the good people at Jay Peak Resort, the magazine is one-part vacation planner and [...]
