When IMBA Canada were handed the reins to their website from the US-based International Mountain Bike Association to kick off 2011, they approached us for a creative redesign to enhance the site’s usability and give it a distinct Canadian identity. IMBA represents a global network of 35,000 individual members, 750 mountain bike clubs, and 600 [...]
Posts Tagged ‘mountain biking’
We celebrate the launch of IMBACanada’s new website with a moodboard dedicated to BIKE
The theme of our moodboard this week is pure and simple: Bike Porn. Velolust. Pedalophilia. A celebration of the launch of IMBA Canada’s new all-maple website.
As Lora Woolner, IMBA Canada’s executive director posts on the site blog, the launch of their own website is a great milestone for IMBA Canada, which, until now, has “squatted” [...]
Close up on a rider’s POV – Decline magazine’s latest cover and the Whistler Bike Park’s ad spread
A little bike porn to welcome the first days of spring — the newest issue of Decline magazine has a cover image that is one of the most creative POV shots we’ve seen. Photographer Harookz hooked rider Kelly McGarry up with a full-size DSLR body-cam to get this point-of-view. Harookz gave Gravity the low-down on [...]
Mountain Sports and Seth Godin’s Red Zone
Anyone who knows Seth Godin’s work, knows that the guy has a knack for pointing out the obvious. A couple weeks ago his blog featured a post called “How big is your red zone?” In it, Godin points out that every activity worth doing (like skiing or snowboarding or mountain biking for example) has a [...]
Dust and Bones movie trailer
So good. ‘Nuff said.
