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Posts Tagged ‘red bull’
“Carte Blanche: The Freeski Summit” returns to this year’s International Freeski Film Festival
Freeskiers come together on growing the sport and business.
“Carte Blanche: The Freeski Summit” returns to this year’s International Freeski Film Festival
MONTREAL, QUÉBEC, June 23, 2010 — Freeski marketers, athletes, manufacturers, filmmakers and media will gather again this year to bring together the industry’s brightest minds for discussions surrounding the growth of their sport. Carte Blanche: [...]
Jon Olsson and the Art of Presentation
Pro athletes have rarely been experts at marketing. While some standouts exist in the history of sport (Dennis Rodman, Muhammad Ali, Glen Plake), most talented sportsmen are about as media savvy as Luddites. Traditionally, professional skiers are no different. However, Swedish superstar Jon Olsson is the rare exception. Not only is the Monaco-based playboy still [...]
Freeskiing: the bastard child of action sports?
Who says? Well, that phrase did get uttered a time or two at last weekend’s freeski industry marketing meeting, Carte Blanche at IF3 in Montreal, but after almost a week’s worth of the International Freeski Film Festival’s screenings, parties and discussions, you gotta wonder if the bastard child reputation is fading. Origin organized and lead [...]
RedBull Linecatcher Highlights
We haven’t heard much about this comp but it looks like it had a great format; big-mountain freestyle. Unfortunately, the footage is shaky as hell and the skiers look pretty damn dodgy as they air their way down the mountain. Regardless, it looks like the beginning of a great event. Let’s hope it comes back [...]
Retall-attack – Red Bull Skiers get Early Start on Cold Rush
Leave it to Tanner Hall to show up early to train at Retallack Cat Skiing, the same venue being used in two days for the return of the Red Bull Cold Rush. As if didn’t already have the lay of the land (he is a part owner of the sick cat ski op north of [...]
