A study on the online behaviour of Quebec travellers was just released and sheds light on this important group of Canadian travellers. I spare you the long pages of research (and the French report) with this summary. Though math is not my strongest subject, be aware that survey respondents were allowed to choose many answers, [...]
Posts Tagged ‘Research’
Social Networking Leading to Surge in Group Exercise
This one goes out to those old guys who booed me after my social media presentation saying that “the internet is killing kids desire to play.” From our trusted friends at Sports One Source: Social networking and Generation Y’s focus on technology might be having a dramatically different impact on America’s fitness patterns than many [...]
2008-2009 Canadian Skier and Snowboarder Facts and Stats
The Canadian Ski Council (www.skicanada.org) released their latest research and I will spare you the long read. In essence, the report states that the 08/09 season saw a decline from the record high skier visits in 07/08 for Canada. The only region that saw growth was the Atlantic region. The biggest decline was heliski operators [...]
Report: Brand Preference Influences Differ by Teen Age Group
While product quality is the most important influence in how teens make brand decisions, it is far less important to those consumers aged 12- to 17-years-old than it is to consumers as a whole. While it is can be expected that teens would have different influences than adults, it is interesting find key differences between [...]
