When you labour over creative campaigns, you can start to lose Big Picture perspective and obsess over the granularity, (fullstops or no? is there enough mud on that shoe? does the blue pop enough?) so it’s fun to pull back up and look at a finished approved ad, like this fall in-store display that our [...]
Posts Tagged ‘Salomon’
“Carte Blanche: The Freeski Summit” returns to this year’s International Freeski Film Festival
Freeskiers come together on growing the sport and business.
“Carte Blanche: The Freeski Summit” returns to this year’s International Freeski Film Festival
MONTREAL, QUÉBEC, June 23, 2010 — Freeski marketers, athletes, manufacturers, filmmakers and media will gather again this year to bring together the industry’s brightest minds for discussions surrounding the growth of their sport. Carte Blanche: [...]
The Kids are Alright – Salomon Free 2 Ski Program Brings the City to the Slopes
When it comes to ski resort and ski marketing, there’s nothing more rewarding than introducing new people to the sport of skiing or snowboarding, especially when you’re an advertising agency that believes the mountains can change lives. Around the Origin offices we know how important mountain sports are to our lifestyle, so when Salomon approached [...]
Salomon Brings Freeskiing to the Games in Whistler.
Over 17 days at the Games, the Salomon Freeski Lounge serves up millions of impressions.
Salomon brings freeskiing to Whistler 2010! To bring the brand to life during the 17-day event in Whistler, Salomon transformed part of its Whistler store into The Freeski Lounge. Located in the Pan Pacific hotel, the lounge serves as a [...]
