Protect our Winters is a U.S.-based organization with members from around the world who all believe in two things—winter sports, and fighting climate change. Origin believes in the same causes and worked with P.O.W. on a recent ad campaign. With an objective to gain more members, Origin asked skiers and snowboarders to lend their hand [...]
Posts Tagged ‘Ski advertising’
Jay Peak: A Case Study in Social Media Marketing for Ski Resorts
Fact: Until recently, we’ve seen very few ski areas demonstrating real social media savvy. Sorry, it’s true. While many resorts are showing up on various social media channels (Twitter, Facebook, etc), few are actually getting the point – they make the mistake of selling and promoting in the same way they do in print ads [...]
