When it comes to ski resort and ski marketing, there’s nothing more rewarding than introducing new people to the sport of skiing or snowboarding, especially when you’re an advertising agency that believes the mountains can change lives. Around the Origin offices we know how important mountain sports are to our lifestyle, so when Salomon approached [...]
Posts Tagged ‘ski marketing’
Jay Peak: A Case Study in Social Media Marketing for Ski Resorts
Fact: Until recently, we’ve seen very few ski areas demonstrating real social media savvy. Sorry, it’s true. While many resorts are showing up on various social media channels (Twitter, Facebook, etc), few are actually getting the point – they make the mistake of selling and promoting in the same way they do in print ads [...]
