Upon first experience with Pay-per-click advertising, many find it confusing and frustrating. However there is little reason to be intimidated, and the benefits of understanding and using pay-per-click advertising goes a long way in mountain sport and ski resort marketing and strategy. Origin Design + Communications believes PPC to be an integral building block in [...]
Posts Tagged ‘ski resort Marketing’
Origin Olympic Marketing Spotlight – Oakley and Grouse Partnership / Spotlight Marketing Olympique Origin – Partenariat Oakley et Grouse : Que Les Jeux Commencent et Durent.
Photo: Dano Pendygrasse
During the 2010 Olympic Games, Origin Design + Communications will be bringing you regular updates on what’s happening in Games-time marketing and advertising. Subscribe HERE to tap in or follow us on Twitter.
Standing out amongst the VANOC-dominated brandscape of the Vancouver 2010 Winter Olympics is a difficult exercise in marketing. With stringent [...]
A tale of two television commercials / La petite histoire derrière deux campagnes télé
Part of working on bigger projects is the chance to collaborate with talented and creative people. In the past few months Origin was stoked to bring in some of the best in the business to help create several television advertisements for our clients. Origin wrote, produced and directed spots for both Tourism Whistler and Jay [...]
Ski Resort Marketing 101 – Traditional Print Advertising for Ski Resorts
Traditional? Print? Aren’t those the dirtiest words an advertising agency can speak right now? They may be, but it doesn’t mean they’re irrelevant. The world of ski resort marketing has always supported print and while the number of titles in snowboarding and skiing is bound to drop (as is happening right now), the quality of [...]
Why social media doesn’t matter. Unless you ignore it.
Social media. Heralded as savior by “Social Media Specialists” and derided as shallow navel-gazing by media dinosaurs. Over the past three years, the exponential growth of Facebook, MySpace and Twitter (alongside hundreds of other social networking websites) has not only reshaped the internet landscape, it has essentially changed the way those in first-world nations communicate, [...]
