Who says? Well, that phrase did get uttered a time or two at last weekend’s freeski industry marketing meeting, Carte Blanche at IF3 in Montreal, but after almost a week’s worth of the International Freeski Film Festival’s screenings, parties and discussions, you gotta wonder if the bastard child reputation is fading. Origin organized and lead [...]
Posts Tagged ‘skiing marketing’
Ski Resort Marketing 101 – Traditional Print Advertising for Ski Resorts
Traditional? Print? Aren’t those the dirtiest words an advertising agency can speak right now? They may be, but it doesn’t mean they’re irrelevant. The world of ski resort marketing has always supported print and while the number of titles in snowboarding and skiing is bound to drop (as is happening right now), the quality of [...]
Origin co-hosts PowWow 2009 at TELUS World Ski & Snowboard Festival
This past weekend, marketers converged on Whistler for the second annual PowWow. This invitation-only mountain sport marketing summit that Origin co-presents during the TELUS World Ski and Snowboard Festival provided a unique opportunity for industry leaders to come together to discuss marketing trends and challenges. The day-long symposium combined with evening outings to some of [...]
