From SportsOneSource Media
Outdoor Magazine said The North Face, Life is Good and Patagonia were the top outdoor companies in its 2011 Social Media Awards.
By category, the winners were:
Facebook’s Most Liked: The North Face – (1,497,218 fans)
Twitter’s Most Followed: Life is good – (69,887 followers)
YouTube’s Most Viewed: Patagonia
Using Fansometer’s system [...]
Posts Tagged ‘social media’
TNF, Life is Good and Patagonia Lead Outdoor Social Media Awards
Shiny New Things for 2012: a Crash Course on Pinterest
Pinterest and the Sales Funnel: How Businesses Can Use Social Bookmarking to Aid in Discovery
Pinterest, the online social pinboard that allows users to pin and share things they love, has emerged as one of the fastest growing websites of 2011.
TIME ranked it as one of the top 50 websites of 2011, Mashable called it the [...]
Social Networking Leading to Surge in Group Exercise
This one goes out to those old guys who booed me after my social media presentation saying that “the internet is killing kids desire to play.”
From our trusted friends at Sports One Source: Social networking and Generation Y’s focus on technology might be having a dramatically different impact on America’s fitness patterns than many [...]
Cyborg Rioters and Survivors Still Need to Stop and Think
Cyborg anthropologist Amber Case told TED in December 2010 that one of the challenges of our constantly wired world is that, like it or not, we now have a second self. People are interacting with our Second Selves online even when we’re not there. We need to maintain that Second Self, tend our digital image [...]
How Do You Measure Up? A Survival Guide to Social Media Metrics
If you can’t measure it, it ain’t real. So say the positivists. Why? Because what gets measured, gets done.
But in the shifting sands of social media and online engagement, if you don’t establish your definition of success from the outset, no one in the relationship is going to be able to answer the question: “Was [...]
When social media ninjas congregate, beer flows, not blood. / Quand les ninjas des médias sociaux se réunissent, la bière coule à flot, pas le sang.
In late January, Origin worked with Jay Peak Resort (for whom we act as the agency of record) to host Fresh Lines, its first Bloggers Summit. The conference ran for two days, and gave local Vermont bloggers, writers, filmers, photographers, as well as snow industry social media types from Transworld Snowboarding, the BNQT group, Stokelab [...]
The North Face Donates Dollars To Get You Outside
The North Face puts their money where their brand is with a new initiative involving the National Parks Foundation. Starting today, the iconic outdoor brand will donate $1 every time someone checks in at a National Park or a North Face retail location. The program will be run on Facebook Deals, a new platform developed [...]
Business by the (Face) Book – Social Media for Mountain Sports and Action Sports Brands
This article originally ran in the Summer 2010 issue of SBC Business Magazine, and is penned by our copywriter and social media consultant Mike Berard.
Newsflash: Social media and mobile technologies are more than time-wasting toys. They’re a digital path to profit and, whether you like it or not, a necessity. By Mike Berard
Over the [...]
Mountain Sports and Seth Godin’s Red Zone
Anyone who knows Seth Godin’s work, knows that the guy has a knack for pointing out the obvious. A couple weeks ago his blog featured a post called “How big is your red zone?” In it, Godin points out that every activity worth doing (like skiing or snowboarding or mountain biking for example) has a [...]
What the F**K is Social Media Now?
What the F**k is Social Media NOW?
I have to admit I am rapidly tiring of slideshows, infographics and other presentations that spout stats and “facts” about social media like it is the savior of all mankind. However, despite the dubious “stats” (which I’ve seen quoted a million times without documentation or attribution) this slick presentation [...]
