If there were any questions surrounding the importance of having a brand communication strategy for employees, they have been laid to rest this week after the outpouring of Tweets, FaceBook comments and blog posts by the hundreds of ski resort staff commenting on the early season openings (or lack thereof) of ski areas across North [...]
Posts Tagged ‘social media’
Shaking Hands with the Vancouver Film School – Social Media Strategy in Action
Last Wednesday, the Marketing Association of BC presented Last Chance to Catch the Worm: The Strategy of Engagement in Social Marketing, a presentation by Stephen Webster, Director of Marketing at the Vancouver Film School. The session used the VFS social media strategy as a case study and highlighted a contest they created titled What Matters [...]
Jay Peak: A Case Study in Social Media Marketing for Ski Resorts
Fact: Until recently, we’ve seen very few ski areas demonstrating real social media savvy. Sorry, it’s true. While many resorts are showing up on various social media channels (Twitter, Facebook, etc), few are actually getting the point – they make the mistake of selling and promoting in the same way they do in print ads [...]
Canadian Snowboard Pro at Center of Social Media Controversy
Recently, pro snowboarders have been all over the news for controversial reasons, and while Olympians smoking weed may be nothing new in the world of snowboarding (Rebagliati, anyone?), another devious side of the sport is being brought to light: rigging contests. K2 pro shred Leanne Pelosi has found herself at the center of controversy after [...]
How Twitter will save the world
Every morning, before I shower, before I dig into my emails, before I even put on pants, I sit down with a coffee and read the letters of Hunter S. Thompson. Being a student of Thompson’s writing and an admirer of his outlook on life, I find his personal letters (of which he published thousands) [...]
Social Media Lessons from Broken Guitars
A hot item on the viral scene, this video from Dave Carroll has had nearly 600,000 views in 3 days and is being tweeted and blogged about like crazy.
In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines [...]
Who killed Social Media? panelists murder it
This past Thursday in Portland, group Y and NEMO put together a panel of social media insiders to speak to the growing phenomenon of the “social web”. At around 1.5 hours long, this discussion is a fantastic beginner’s guide to social media and an interesting discourse on where it is going. Featuring Dave Allen of [...]
Why social media doesn’t matter. Unless you ignore it.
Social media. Heralded as savior by “Social Media Specialists” and derided as shallow navel-gazing by media dinosaurs. Over the past three years, the exponential growth of Facebook, MySpace and Twitter (alongside hundreds of other social networking websites) has not only reshaped the internet landscape, it has essentially changed the way those in first-world nations communicate, [...]
Pixazza – Google's Newest Method to Make Gobs of Money
Mashable reports that Google is utilizing Pixazza, a sort of ad-sense for internet images. It works like this: if you own a site, you sign up with Pixazza, they label your images with clickable icons which lead you to online retailers where you can buy the same product. Now when you absolutely have to have [...]
Feeling Viral?
Samsung sure is. Check out their latest effort below. When I first tweeted about it yesterday it was less than 200, 000 views and now it is closing in on 1.2 million.
What does sheep have to do with LED TVs? Will it work? I am not exactly sure and we will watch it to see [...]
