Anyone who knows Seth Godin’s work, knows that the guy has a knack for pointing out the obvious. A couple weeks ago his blog featured a post called “How big is your red zone?” In it, Godin points out that every activity worth doing (like skiing or snowboarding or mountain biking for example) has a [...]
Posts Tagged ‘social media’
What the F**K is Social Media Now?
What the F**k is Social Media NOW?
I have to admit I am rapidly tiring of slideshows, infographics and other presentations that spout stats and “facts” about social media like it is the savior of all mankind. However, despite the dubious “stats” (which I’ve seen quoted a million times without documentation or attribution) this slick presentation [...]
Google ‘Me’ vs Facebook?
The rumour mill has been running on a supposed competitor to Facebook coming from the people of the highly successful [sarcasm] Buzz and Wave offerings. It seems that there might be an alternative social network in the works from web powerhouse Google and it might be called Google ‘me’. Other than adding to the
gossip, we [...]
SwitchbackEntertainment.com Goes Live
A year after launching the Telluride website, Origin is pleased to have sent current client and Godfather of Freesking Mike Douglas to the famous Telluride Film Festival with a brand new site of his own. SwitchbackEntertainment.com is now live.
Mike was looking for a web presence to showcase the film and media production business behind the [...]
Plugging in the 3rd Party
At Origin Design + Communications, we subscribe to a philosophy of utilizing Open Source, Social Media, and other 3rd party applications and platforms wherever and whenever possible.
The benefits that come from this are as follows.
1. Why reinvent the wheel: If developers have already created functionality that satisfies your requirements, it seems silly to try to [...]
CSGA Newsletter features Origin Design + Communications: Ten Questions on Social Media
Last week, the Canadian Sporting Goods Association sat down with Danielle Kristmanson, Origin’s Principal and Creative Director and Marie Josee Legault, Origin’s Partner/Strategic Planning Director. The subject was social media and the shifting landscape of marketing. If you didn’t get the newsletter in your inbox, here is the first half. To read the whole interview, [...]
Origin takes Bike Parks BC to the social web / Origin introduit Bike Parks BC au Web social
British Columbia boasts some of the best mountain biking in the world, including five of the most amazing lift-accessed mountains anywhere. Origin is currently working with the cooperative of Bike Parks BC to promote The Ultimate Summer of Free Ride contest. From conception to strategic planning to execution, Origin has been involved with the social [...]
Hip to be Square – Foursquare Opens for Businesses
You’ve probably heard about one of the hottest mobile app/service/game/social media thingys out there: Foursquare. In case you haven’t, don’t worry. While it may be hot, it was only launched a year ago at South by Southwest. This year, the geeks at SXSW were all over it again and the service has moved to beyond [...]
Branding For the People by the People – Ski Resort Marketing / Branding par le peuple et pour le peuple – Ski Resort Marketing
If there were any questions surrounding the importance of having a brand communication strategy for employees, they have been laid to rest this week after the outpouring of Tweets, FaceBook comments and blog posts by the hundreds of ski resort staff commenting on the early season openings (or lack thereof) of ski areas across North [...]
Shaking Hands with the Vancouver Film School – Social Media Strategy in Action
Last Wednesday, the Marketing Association of BC presented Last Chance to Catch the Worm: The Strategy of Engagement in Social Marketing, a presentation by Stephen Webster, Director of Marketing at the Vancouver Film School. The session used the VFS social media strategy as a case study and highlighted a contest they created titled What Matters [...]
