Whose responsibility is it to reach into the hearts and minds of urbanites and awaken their inner wild? By MJ Legault If you build it, they will come. That’s kind of the assumption we, in the destination recreation business, tend to operate under. We create these awe-inspiring places, make beautiful marketing encouraging people to come, [...]
Posts Tagged ‘The North Face’
The North Face Donates Dollars To Get You Outside
The North Face puts their money where their brand is with a new initiative involving the National Parks Foundation. Starting today, the iconic outdoor brand will donate $1 every time someone checks in at a National Park or a North Face retail location. The program will be run on Facebook Deals, a new platform developed [...]
