Truism 1: Word of Mouth has always been at the heart of business growth. People trust recommendations from their friends, friends of friends, or other consumers, almost six times more than they trust brands and traditional advertisements. Truism 2: Social Media is word of mouth on steroids. If you can create a buzzworthy destination marketing [...]
Posts Tagged ‘Tourism Whistler’
The Peak to Peak Experience at YVR Shortlisted
The Media Innovation Awards gala is still two weeks away. But great news released last week confirmed that our collaboration project with Tourism Whistler, Whistler Blackcomb and Wasserman Partners has made it to the MIAs shortlist. “The Peak to Peak Experience at YVR” is shortlisted under the category of Ambient/Place-Based Media (large scale) and is a great example of thinking [...]
The Best of the Whistler Insider blog, Summer 2011
Okay. We’ve been in therapy for long enough to admit it: summer is over. So in a fit of nostalgia, we found ourselves re-visiting the Whistler Insider blog, to remember some of the highlights – rounds of disc golf, floats down the River of Golden Dreams, lazy days browsing the Farmers Market with dog in [...]
Killer Campaigns Start With Straight-Shooting Dead-Eye Insight
It was gratifying to read the headlines earlier this summer: Tourism Whistler’s Breton Murphy credited the big increase in regional visitors to competitive accommodation and to a social media focus on publicising the resort’s many free or cheap activities. At the end of August, Tourism Whistler’s president and CEO Barrett Fisher told the Sun: Whistler [...]
Mom and son out for a little round of golf : Monday’s moodboard celebrates family time in Whistler
Ever heard the one about the “family that plays together, stays together”? We’re on it.
