Last month, we posted the 5 Rules of Video, a primer on digital content marketing… (To recap, check out Viagra for Video: How to Get it Up and Keep it Up.) Now, for our long-awaited follow-up - the 5 best tactics to make your video content go viral… (apart from being featured as Scout Magazine’s [...]
Posts Tagged ‘video’
Viagra for Video: how to get it up and keep it up. / Viagra pour vidéos : comment exciter la curiosité des gens et la satisfaire.
Demand for video is up (from consumers, brands, marketing departments and the C-suite). But creating a good video/piece of digital content is resource intensive. So what should you be thinking about, before you hit the record button, to make sure you maximize your ROI? The aim of TED’s Ads Worth Spreading is to encourage a [...]
Cool off from the Summer Heat in the Shadows of Winter
Out of the Shadows Trailer – 2010 HD Ski Film by Dendrite Studios from Dendrite Studios on Vimeo. It may be thirty plus degrees out there and we are thinking about the lake but the new film, Out of the Shadows, coming up from Dendrite Studios gives us chills. Proudly shot in the mountains of [...]
SwitchbackEntertainment.com Goes Live
A year after launching the Telluride website, Origin is pleased to have sent current client and Godfather of Freesking Mike Douglas to the famous Telluride Film Festival with a brand new site of his own. SwitchbackEntertainment.com is now live. Mike was looking for a web presence to showcase the film and media production business behind [...]
Panty Bloom – Winner of 2010 Filmmaker Showdown
A perennial favourite for the crew here at Origin, the TELUS World Ski & Snowboard Festival Filmmaker Showdown once again delivered quality and entertaining work. Above is this year’s winner ‘Panty Bloom’. The quick and dirty: Filmmakers have 72 hours to shoot, edit, and deliver their film. The top eight are chosen and presented to [...]
Samsung Blows up Virally…Again
How to launch a business card, or any product for that matter. The advertising wizards at Samsung are at it again. Watch for this viral coming to a Facebook wall near you. You may remember those crazy sheep last year but this campaign is less ‘fakery’ and more home movie magic – perfect for a [...]
Pillow Line Stop Motion
Pillow Line from Kari Medig on Vimeo. Making its rounds on the viral circuit is this latest work from Nelson’s talented photographer Kari Medig. Kari won the 2008 Whistler Ski and Snowboard Festival’s Pro Photographer showdown. It is great to see he is keeping up the great work. Here’s a show I put together for [...]
Jon Olsson and the Art of Presentation
Pro athletes have rarely been experts at marketing. While some standouts exist in the history of sport (Dennis Rodman, Muhammad Ali, Glen Plake), most talented sportsmen are about as media savvy as Luddites. Traditionally, professional skiers are no different. However, Swedish superstar Jon Olsson is the rare exception. Not only is the Monaco-based playboy still [...]
Stop Motion Video
Here is a fantastic stop motion video entitled ‘The PEN story‘ dedicated to the comeback and 50th anniversary of the Olympus PEN. For this 3 minute clip 60,000 pictures were shot, 9,600 prints developed, and 1,800 pictures shot again.
Feeling Viral?
Samsung sure is. Check out their latest effort below. When I first tweeted about it yesterday it was less than 200, 000 views and now it is closing in on 1.2 million. What does sheep have to do with LED TVs? Will it work? I am not exactly sure and we will watch it to [...]
