Last month, we posted the 5 Rules of Video, a primer on digital content marketing… (To recap, check out Viagra for Video: How to Get it Up and Keep it Up.) Now, for our long-awaited follow-up - the 5 best tactics to make your video content go viral… (apart from being featured as Scout Magazine’s [...]
Posts Tagged ‘viral’
How to Make Headlines
Breaking News! According to Global BC’s Sunday newscast: The City of Trail is getting buzz, not because it’s home to the largest zinc smelter in the world and prices are up, but because of a new ski movie that’s going viral. JP Auclair’s urban skiing segment was posted 2 weeks ago on several ski mag [...]
Samsung Blows up Virally…Again
How to launch a business card, or any product for that matter. The advertising wizards at Samsung are at it again. Watch for this viral coming to a Facebook wall near you. You may remember those crazy sheep last year but this campaign is less ‘fakery’ and more home movie magic – perfect for a [...]
Social Media Lessons from Broken Guitars
A hot item on the viral scene, this video from Dave Carroll has had nearly 600,000 views in 3 days and is being tweeted and blogged about like crazy. In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United [...]
Marketing Gymnastics – What we can learn from Damien Walters
Marketers can learn a lot from Damien Walters’ story. Walters is an exceptionally talented gymnast from the United Kingdom. In the past month, this Youtube video of him performing a series of amazing maneuvers has been watched by almost 2.5 million people. He flips over cars, walks up walls and does all manners of amazing [...]
Sexy, Stylish Viral by Adidas
How rad is this? From the cinematography to the celebrity-studded crowd to the slick music, this is a spot that draws you in and holds your attention as well as any sex-drenched MTV music video. I love it.
Feeling Viral?
Samsung sure is. Check out their latest effort below. When I first tweeted about it yesterday it was less than 200, 000 views and now it is closing in on 1.2 million. What does sheep have to do with LED TVs? Will it work? I am not exactly sure and we will watch it to [...]
Brandfreak is funny
Just a quick link to Brandfreak’s look into the BBC’s powerful observations regarding viral advertising. Get a laugh HERE.
Dirty balloon puppies
Thanks to Gary for this Durex commercial. It’s hilarious and somehow cute despite all the X-rated pornography. I kept waiting for the balloons to pop from the heat-friction. Judging from the squeaking, there’s some money to be made from a follow-up lubricant advertisement. Cross promotion anyone?
Pure Virality – The best of Viral, 2008
As if you haven’t already seen these, Trendhunter.com has compiled the top 10 viral videos of 2008. There’s a bunch of predictable stuff in here but this blogger was pleasantly surprised to see hip hop Bert and Ernie as #1. There is justice in the world.
