The Challenge:
With the start of each winter season Whistler Blackcomb faces the challenge of maintaining its leadership position, promoting opening day, raising awareness for (usually awesome) early season conditions, stimulate visitation and generating general stoke and buzz among snow-lovers. For the start of the winter 2011.12 season, Origin was challenged to create a campaign [...]
Posts Tagged ‘Whistler Blackcomb’
The Peak to Peak Experience at YVR Shortlisted
The Media Innovation Awards gala is still two weeks away. But great news released last week confirmed that our collaboration project with Tourism Whistler, Whistler Blackcomb and Wasserman Partners has made it to the MIAs shortlist.
“The Peak to Peak Experience at YVR” is shortlisted under the category of Ambient/Place-Based Media (large scale) and is a great example of thinking outside [...]
Jobs. Well. Done.
Ahem. Excuse us for a moment while we co-opt today’s recess for a little back-patting… (Well, that’s physical exertion, right?)
With the wind-down of the snow season, the verdicts on Winter 2010-2011 branding campaigns are coming in.
At last week’s National Ski Area Association Awards, Jay Peak Resort won Best Overall Marketing Program for a resort with [...]
The Wall Street Journal hails Whistler Blackcomb as the Best Skiing in North America
If skiing experiences were fine art, Whistler Blackcomb would be the Metropolitan Museum, an expertly curated collection so vast that one week of daily visits is little more than an introduction.
So effuses Matt Schwartz in the Wall Street Journal this week, in a glowing travel piece that hails our client, Whistler Blackcomb, as the
the biggest, [...]
Behind the Scenes of Blake Jorgenson’s Winning Deep Winter Photo shoot
Blake Jorgenson, one of our favourite collaborators, has been Whistler’s wunderkind since taking the Pro Photographer Showdown back in 2001, the only entrant to come from the Pro Photographer Search contest and win the title, and he continued to rule it with a win at the 2011 Deep Winter Photo Challenge earlier this month. In [...]
