Posts Tagged ‘Whistler Blackcomb’

Whistler Blackcomb Embedded campaign gets nod from SAM for Coolest Use of Video

Every year as snow season approaches the Origin Whistler offices begin to buzz with anticipation, and as the snowline crept down towards the village this November that anticipation was bubbling over. Together with Whistler Blackcomb and Switchback Entertainment we had been putting the final touches on a project to embed the godfather of Freesking, Mike [...]

Whistler Blackcomb’s Embedded featuring Mike Douglas – the Origin Case Study

The Challenge: With the start of each winter season Whistler Blackcomb faces the challenge of maintaining its leadership position, promoting opening day, raising awareness for (usually awesome) early season conditions, stimulate visitation and generating general stoke and buzz among snow-lovers. For the start of the winter 2011.12 season, Origin was challenged to create a campaign [...]

Snapshots from Whistler Blackcomb Embedded: The People’s Choice

It’s the time of year everyone starts churning out “best of” lists. So we’re getting into the spirit. We asked folks in our facebook and twitter communities to tell us their favourite moment from Embedded, the opening campaign for Whistler Blackcomb this winter. Here’s a gallery featuring some of the top hits, including the weather [...]

I’m going up the mountain, and all I need is this sleeping bag, this camera and this mega-big torch…

Janalee Budge caught up with Mike Douglas as he packed his gear in preparation of being embedded on the mountain. He was most stoked about his giant torch… although we’re not sure if it made the final packing cut, or not… Here’s episode two! (PS Happy birthday, Mike!) EMBEDDED Day 2 of 6 – Control [...]

Embedded is live. And winter is here!

*Everyone wants to live on top of the mountain, but all the happiness and growth occurs while climbing it* – Andy Rooney. The social-sphere is abuzz today with the launch of #WBEmbedded, a campaign we developed for Whistler Blackcomb to douse winter stoke with jet fuel and light things up! Creative savant Mike Douglas (always [...]

The Peak to Peak Experience at YVR Shortlisted

The Media Innovation Awards gala is still two weeks away. But great news released last week confirmed that our collaboration project with Tourism Whistler, Whistler Blackcomb and Wasserman Partners has made it to the MIAs shortlist. “The Peak to Peak Experience at YVR” is shortlisted under the category of Ambient/Place-Based Media (large scale) and is a great example of thinking [...]

Jobs. Well. Done.

Ahem. Excuse us for a moment while we co-opt today’s recess for a little back-patting… (Well, that’s physical exertion, right?) With the wind-down of the snow season, the verdicts on Winter 2010-2011 branding campaigns are coming in. At last week’s National Ski Area Association Awards, Jay Peak Resort won Best Overall Marketing Program for a [...]

The Wall Street Journal hails Whistler Blackcomb as the Best Skiing in North America

If skiing experiences were fine art, Whistler Blackcomb would be the Metropolitan Museum, an expertly curated collection so vast that one week of daily visits is little more than an introduction. So effuses Matt Schwartz in the Wall Street Journal this week, in a glowing travel piece that hails our client, Whistler Blackcomb, as the [...]

Behind the Scenes of Blake Jorgenson’s Winning Deep Winter Photo shoot

Blake Jorgenson, one of our favourite collaborators, has been Whistler’s wunderkind since taking the Pro Photographer Showdown back in 2001, the only entrant to come from the Pro Photographer Search contest and win the title, and he continued to rule it with a win at the 2011 Deep Winter Photo Challenge earlier this month. In [...]

Christmas Cheer and Whistler Beer – The Origin Cutback Christmas Kegger 2009

Last Friday, Origin Design + Communications’ Whistler office celebrated the holidays with family and friends at its Function Junction studio. With three kegs of Whistler beer, about 40 lbs of hot dogs and a little too much tequila in supply, the party held up the reputation the first inaugural kegger set last Xmas. Whistler’s own [...]